In other words, the usual fare floated to the top once again. The only new wrinkles were the phenomenon of athletes letting their hair down, so to speak, to engage their goofy sides. Whether it was soccer coach Joel Santana in Brazil or the Manning Bros. in the U.S., the concept appears to have taken root. Aside from that, there were the out-of-left-field hits like "Camp Gyno" and "Yal?n - Keyfi Yolunda, A?k? Sonunda," a delightful ad from Turkey.
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This ad, which spikes in popularity every Wednesday has racked up 11.5 million views since it hit in May.
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It's Eli and Peyton Manning as you've never seen them.
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Jason Sudekis plays a U.S. coach who gets culture shock when he takes on a job with a "football" team in the UK.
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Why is this ad so popular? Did we mention that One Direction is in it?
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This ad, which features LeBron James participating in his first ever (but, alas, fake) dunk contest, soccer star Pique, got 1.3 million views within its first 24 hours.
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The trailer for Call of Duty: Ghosts, which hits Nov. 5.
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Blake Griffin and a two-guard named D'arryl Drain square off in this humorous video shot in black and white.
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Startup HelloFlo got a huge boost from this $6,000 video that portrayed the story of the "Camp Gyno" at summer camp.
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Stars from Futbol Club Barcelona perform good deeds in this feel-good spot for Qatar Airways.
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Kia's beloved hamsters are back and in fighting trim for their red carpet debut.
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The official gameplay video for GTA online.
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Brazilian football coach Joel Santana raps amiably in this hit viral for Head & Shoulders shampoo.
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Adorable Snuffy the Seal gets snuffed out in this ad for Discovery Channel's Shark Week.
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This video, which we pronounced "heaven for skateboarding fans" has also been a divine gift for Oakley.
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Evian follows the massive success of 2009's "Roller Babies" with another hit playing on a similar theme.
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The Melbourne Metro in Australia continued to reap viral success from this Cannes-winning PSA from 2012.
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The 2DS, Nintendo's budget version of the 3DS, gets an introductory video.
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More wackiness from Head & Shoulders and Santana.
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A Wes Anderson-esque tale of young love from Turkey.
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More game trailer fun.