BSc(Hons) Marketing Management

janvier 01, 2014 - janvier 01, 2017
Organized by: Open University Of Mauritius
Entrance is: 157500 Rs
Document you will get: diploma, degree
Contacts: (230) 4038200
Part Time/Full Time Courses at Bel Air Campus and Open University Campus Curepipe. The aim of this program is to empower learners to enhance their knowledge and skills in ways that enable them to think strategically about the growth of their organisation and develop effective marketing practices that make and shape the markets in which they want to have impact.

This programme takes a broad approach to markets, marketing and marketing management. It provides an opportunity to learners to have an in-depth understanding, skills and experience they need to enter this rewarding business discipline in a management role. The programme will enhance the ability to evaluate and analyse evidence and implement appropriate solutions in any business environment. The programme should also prepare for a career at senior management level through the development of enhanced personal and interpersonal skills. 

General Entry Requirements

I. EITHER “Credit” in at least three subjects at School Certificate or General  Certificate of Education O-Level or equivalent and “Pass” in at least two subjects at  Higher School Certificate or General Certificate of Education Advanced Level or  equivalent;

II. OR An appropriate equivalent Diploma/Certificate/Foundation Courseacceptable to  the Open University of Mauritius.

III. Learners who do not qualify under options I and II may register for Foundation  Courses offered by The Open University of Mauritius. Those who complete the Foundation Courses successfully will be eligible for registration for the relevant degree programmes.

IV. OR Qualifications awarded by other universities and institutions, which are  acceptable to by the Open University of Mauritius as satisfying the minimum  requirements for admission.

V. Mature candidates having a strong background of work experience and uncertified learning may be assessed for entry to programmes through the Accreditation of Prior learning (APL) and the Accreditation of Prior Experiential Learning (APEL). Please consult the General Rules and Regulations of the Open University of Mauritius for  further details.

Minimum Requirements for Awards

 (i) Degree Award

For the award of the degree, all modules of the programme, including work  placement, must be completed. Except for the work placement module, every  module carries 4 credits except the dissertation carries 6 credits.

(ii) Diploma Award

The diploma is provided as a possible exit point in the programme. A learner may opt for a Diploma in Accounting provided s/he satisfies the minimum requirements, as specified below has obtained a minimum of 60 credits.

Programme Duration

Normal                        Maximum

Diploma:        2 years                          3 years

Degree:           3 years                        6 years

Programme Plan 

YEAR 1

SEMESTER ONE

  • Accounting Fundamentals
  • Business Economics
  • Fundamentals of Finance
  • Management Principles

SEMESTER TWO

  • Introduction to Marketing
  • Introduction to Business Law
  • Organisational Behaviour and Analysis
  • Business Communication Skills
  • Introduction to Psychology
  • IT Essentials

YEAR 2

SEMESTER ONE

  • Human Resource Management
  • Operation and Logistics Management
  • Marketing Management
  • Marketing Communications
  • Management Information System

SEMESTER TWO

  • Marketing Research
  • Global and International Business Contexts
  • Buyer Behaviour
  • Services Marketing
  • Quantitative Methods for

YEAR 3

SEMESTER ONE

  • International Business Management
  • International Marketing
  • Marketing Planning
  • Quality Management
  • Dissertation

SEMESTER TWO

  • Digital Media Marketing
  • Business Strategy and Change
  • Corporate Governance and Ethics
  • Dissertation

 

more info (.pdf)

Application from 18 of November 2013 to 02 of December 2013