Launch of a new slogan - Maurice, a dream destination affordable

10 years, 6 months ago - October 31, 2011
'Mauritius, the dream you can afford'. This is the new slogan will be used for the promotion of SMEs in the tourism sector.

The slogan was launched by the Association of Tourist Operators (ATO) on Friday and the new logo and website of the association. 

"While divine or pleasure, Maurice has to adapt to market trends which show a very sensitive to prices proposed by the various tourist destinations in the world engaged in a fierce competition, "says Ajay Jhurry, president of the ATO. And this, as well as matching the strategy to promote the quality of the destination. 

Jhurry Ajay indicates that SMEs can help maintain the growth of the tourism sector by offering products with the best value for money, according to the classification which will be implemented. The destination can gain market share in some segments where we are not competitive at the moment, by offering other products more suited. This will avoid so that the big hotels are engaged in street markets which severely damage the reputation of the destination.

Democratization in the tourism industry finally seems to march. Michael SikYuen, Tourism Minister Jim Seetaram, Minister of SMEs and Robert Desvaux and Karl Mootoosamy, President and Director of the Mauritius Tourism Promotion Authority (MTPA), were present at the launch.

It is clear that there has been a kind of call to order the direction of the MTPA from the reshuffle in the Ministry of Tourism. Michael SikYuen has said that SMEs are an essential component of the economic source of creativity, creating jobs and wealth, particularly in tourism with a significant and growing number of operators. 

Jim Seetaram says that the initiative of the ATO is a real opportunity for the tourism sector need to know in the long-term use. He said the product is lacking in the destination SME is the product we can, quite, integrate the area with all the visibility that Mauritius has in the various markets, Europe, Asia and Africa. And this in a different direction, with a traditional and cultural dimension that must be maximized. 

Michael Sik Yuen has also welcomed the fact that members of the ATO take their destiny, while evolving rapidly with advances in technology by the launch of their website. "Take advantage of these assets to get closer to customers," should he noted, explaining that his ministry also focuses on e-marketing for better visibility, particularly on social networks. 

However, Michael Sik Yuen stressed the importance of quality must remain the currency of the destination. He said that the work of specialist consultants for the classification of hotels and other tourist residences should begin to show results in about six months. 

The classification should thus help the country to offer different categories of products while ensuring that the customer is satisfied he is getting value for money and he feels safe. It will be important for institutions that the image projected on the various promotional materials is the same as reality. He argues, for this purpose, the authorities will ensure the maintenance of quality and compliance. Otherwise, schools will face sanctions. Tourism Minister fears, however, there are some problems in the informal sector.

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