Mauritius | Hospitality

March 03, 2012

Hotels: New Concepts that Sell

The apartments hotels Suffren, the concept "value hotel" Voilà Bagatelle, ... Several hotels are based on innovative ideas to differentiate themselves from their competitors. Economic crisis, diversification process are all reasons for the emergence of these new formulas in the inn.

Diversification of segments in the hospitality industry is running. Just for the month of March, This Bagatelle, which positions itself as a "value hotel" will open. As for the Suffren, it will offer its customers the hotels apts. Port Chambly, a hotel "boutique", on Tuesday unveiled its new concept (Read details in the Daily Challenge on Wednesday). For Jocelyn Kwok, 'Chief Executive Officer, Association of Hoteliers and Restaurateurs of Mauritius (Ahrim), it would hardly be "amazing" that other new concepts emerge. "The emergence of these new types of hospitality is a natural evolution of the hotel facilities of any country. Proponents of these new concepts identified growth sectors. This is a differentiation strategy that would benefit them, "he says. 

However, he continues, it is rare that these concepts come revolutionize or disrupt the traditional model. "By cons, these new formulas enrich an existing offer with our dedicated, according to proponents, are important in the differentiation of their products.These concepts are a response to the needs they have identified. This is quite normal to have a multitude of concept in the long run, "Jocelyn Kwok advance. 

Diversify hotel 

Addition to the need to differentiate themselves from competitors and meet the needs and preferences of its customers , the reasons why hoteliers to offer new options are many. Side of Suffren, the aim is primarily to diversify its range of hotels. Thus, ten hotels apartments of 85 square meters adjacent to Suffren and arranged in duplex will be inaugurated this month. The apart hotel - a concept that exists abroad, but is new in Mauritius - reads like a formula that combines the comfort of an apartment with the amenities of a hotel not included. The condos hotels Suffren will consist of a kitchenette, a sitting area with television, a desk with a fast Internet connection, a spacious bedroom with dressing room and a bathroom open to the bedroom. The customer can also benefit from room service (cleaning and room service) and have access to all amenities of hotels Labourdonnais and Le Suffren.

The side of Voilà Bagatelle, which is scheduled to open March 12, was at heart the needs real and the client's budget. "Today, in a changing world, it is important to constantly innovate. Hence our motto "the customer countries for what ET uses". Since the crisis erupted in 2008, people look to that expenditure. 

Now Voilà Bagatelle offers a solution where the client receives services other than for which it paid for: a comfortable bed, good shower, TV with flat screen, wifi, etc.. The customer only pays for no frills service, "said Jean Eric Syrup, 'manager' Voilà Bagatelle. Also new: the hotel does not offer service 'check in' and 'check out'. "If the customer has paid for 24 hours, he left after 24 hours. 

On the other hand, it is the customer who chooses what he wishes to have in the minibar. It can even opt to fill itself with its purchases in the Mall, "says Jean Eric Syrup. Customers seem to adhere to these new formulas. To date, over 50% of rooms have been reserved This Bagatelle just for the opening day. Reservations also rained for the post-opening. 

As for the Port Chambly, it is a "boutique hotel" consists of 42 rooms and suites. "The concept is so exotic that we have a lot of Mauritian customer who spends their weekend home. We also offer rentals in the "self catering" or half-board duplex apartments on the water or on the banks of the river with hotel service daily medium and long term, "says Alec Bathfield, 'Marketing Manager' of Port Chambly. The hotel will unveil a new concept on Tuesday. There is no doubt that more than ever, hoteliers show inventive to sell their products.

 

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