Mauritius | Hospitality

July 13, 2012

Tourism: Reviving Interest of Indian Market

The Indian market is a major goal for Mauritius. Tourism Minister, Michael Sik Yuen, expects to maximize his first visit to the Great Peninsula by meeting key players in the Indian travel industry.

It is thus sent to nearly 100 travel agents in Mumbai, whose association TAAI and other important agents that promote Mauritius in India. So he could offer a better vision of Mauritius as a destination and show the various possibilities that can be exploited.

According to the Indian press, Michael Sik Yuen announced that the MTPA plans to spend about $ 1 million (Rs 30 million), against $ 700 000 in 2011, on promotion activities not only in big cities but also in emerging cities of Maharashtra, Gujarat and Tamil Nadu.

The Minister said he will enter into talks with Air Mauritius to add an additional flight to the four weekly flights to Mumbai from August, which will result in eight weekly flights between Mauritius and India. By investing now, Maurice can strengthen its position to be better positioned for the future, when the long haul, especially for leisure, become more frequent, while providing the MICE segment in India.

The task is arduous and it will, of course, be patient. For if India is a tourist market with one of the fastest growing in the world, a recent study of Wego, portal travel and vacation, indicates that Indian travelers, since 2012, prefer nearby destinations with a choice formulas cheaper.

Sunil Hasija, senior vice president of TUI India, indicates that during the first quarter of 2012, destinations such as Bhutan, Cambodia, Myanmar, Sri Lanka, Nepal, Philippines, Singapore and Vietnam recorded a healthy growth 40% in the Indian market.

Vikram Malhi, Country Head of Expedia India, there is also a significant increase in traffic to Southeast Asia. The Indians, especially young couples and singles, go to Cambodia, Vietnam, although Thailand and Singapore remain their favorite destinations. These are, in particular, young people opting for short weekend getaways instead of long holidays.

 

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