Malls Contra-Attack

9 years, 3 months ago - October 03, 2012
With the imminent arrival of La Croisette in the north, and the opening of Bagatelle Shopping Mall last year, the existing centers must react. Even if they say they are confident and leave the choice to the customer, the threat is indeed present. Measures are planned for 2013.

A real phenomenon. Many malls are makeover these days. Strategy or mere coincidence? It seems that being confronted with newly arrived competitors, or en route, several shopping centers have decided to change the look.

The opening of Grand Bay Heart City was completed in September 2012, while the shopping complex Jumbo Phoenix completed its work in 2010. Regarding the Trianon Shopping Park, renovations ended it there three weeks.

Some have been anticipating the arrival of new competitors in time. Pascal Tsin, director of Heart of Grand Bay City, said he could not sit idly: "With the arrival of new shopping malls, we had to react. "He added that his ambition still remains, that of ensuring the proper functioning of the supermarket. "We are not developers. We are primarily operators of supermarkets. '

In addition, the director plans to open a new branch in Flacq in October 2013. Pascal Tsin has insisted he welcomes the competition with open arms, because it would lead them to questioning. Its objective is to provide a service selection and quality, serene face he shows his potential rivals. "The competition helps us to excel. We therefore welcome with confidence. '

Same story on the side of Trianon Shopping Park. In addition to the recent renovation, Ariane Godet, Centre Manager said his team is currently working on a series of strategies that will be announced shortly. These measures will be made public at the beginning of next year, and activities are provided for this purpose throughout 2013.

Ariane bucket indicates however, that recent work has been engaged more by necessity than to counter competition. The building is 10 years old, the ventilation system has been revamped, all in just three months. Recently inaugurated the new phase has also been established to meet the demand. An entire program to be placed in the era of renewal.

 

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