Lifestyle | Your Money

July 05, 2013

Counterfeit Goods: Copies are Popular

The sale of counterfeit products seems to be a widespread practice in Mauritius. Gucci, Dolce & Gabbana, Prada, Chanel, Adidas ... copies of these brands sell at every corner. While the authorities are on the alert, the trade continues.

Who said you have to pay a fortune for brand accessories? To follow the latest fashion, it is enough to go to the corner of where hundreds of brand products are available, but we must consider that it is counterfeit. They carry the logo of the brand and retail closely resemble the original.

Handbags, perfumes and other counterfeit products seem to delight fans of fashion. In addition, the sale of these copies is becoming increasingly common in Mauritius. One reason for this is that consumers purchase without asking questions and without embarrassment.

Direction: the center of Port Louis. At St. John Kennedy, business is going well. Street vendors are already work. For most, the main products are brand goods. Installed along streets, merchants do not seem to have difficulty attracting customers. "Perfume Avon Rs 100 power", "Vogue Linette power just Rs 200", "Polo Shirt Adidas Rs 150 power", "Beginning enn enn wins Gucci bag or purse as a gift," "Dr Dre Earphones power Rs 150." .. Everything is made to sell copies.

These merchants do not hesitate to make customers believe it is a good deal. Having a brand name for a few hundred rupees whereas in these stores are very expensive, is definitely a boon. For passing fond of branded products, we approached one of these merchants of perfumes. "Do not miss the chance to please your mom. Buy sunglasses Dolce & Gabbanna only Rs 100. These are quality products, "he said.

At the fairs, the sale of counterfeit products is a great success. Whether on mannequins or in boxes, these products are very attractive. We headed to the fair Mahebourg, much frequented by Mauritians. Shirts, t-shirts, jeans, perfumes and other branded accessories are sold at a ridiculous price. In addition, we note with surprise that for the purchase of these products, first come is best served. Mirella, a fan of shows us his testimony. "We must take advantage.

These products are very expensive in stores but here it is possible to make a good deal. I am aware that it is not original, but nobody knows. The products are so similar. Why spend a fortune when you can get a good price? I bought a handbag as well as branded shirts and I was still able to save money, "she insists.

A network of cigarettes and other counterfeit products dismantled

The Anti-Drug and Smuggling Unit (ADSU) Flacq recently completed the dismantling of a network of counterfeit cigarettes manufactured in China. More than 150 cartons of cigarettes bearing the brand morning were marketed at a relatively lower price.

According to the British-American Tobacco, the certified Matinée brand importer, it would be difficult to tell the difference between the original product and the counterfeit. However, the smell is unusual because the counterfeit cigarettes contain the sawdust and the poor quality tobacco. During the operation, officers ADSU also intercepted 165 T-shirts and 55 counterfeit switches.

Soft drinks from the Coca-Cola 390 ml, which come from Vietnam sell for two months and they are similar to those marketed by Phoenix Beverages.

Jayen Chellum, spokesman for the Consumers' Association of Mauritius (ACIM): "Can not stop the smuggling"

For his part, the spokesman PMAC Jayen Chellum, spoke of his analysis on the situation of smuggling in Mauritius. According to him, it is virtually impossible to stop smuggling in Mauritius. "Despite laws and the Anti-Piracy Unit for counterfeit products, there is a market penetration of branded products. Consumers are, for lack of means, or out of ignorance, willing to buy these products.

This is a scam. Some sellers misleads buyers with very low while others took the opportunity to set a high price. There are some consumers who do not know that they are copies and they are paying an excessive amount for a counterfeit product. From the eye of an amateur, it would be difficult to tell the difference between a copy and an original. Moreover, if we look at the words of the merchants, these items would be in the original balance a 'genuine imitation', "he says.

Moreover, Jayen Chellum emphasizes that consumers who purchase these counterfeit products knowingly must take responsibility. "In such cases, it is not a scam. Sometimes the heads of factories produce in bulk and they liquidate defective products to vendors. They only remove the original labels for sale. Young people are often the main targets of its products. The influence of advertising that they have an attraction to branded products. Thus, those who are unable to afford the original products are turning to this market. However, if the law is strengthened, these traders operate on the black market. The market will unfortunately there for contraband, "says our interlocutor.

Word traders - Thibaut De-Navacelle, Marketing Manager and Retail Fashion Style: "There is a risk products "

The Fashion Style group represents products such as Esprit, Mango, Hugo Boss, Ralph Lauren and Armani, among others. The manager argues that there is currently a big problem regarding the products 'Armani' which are present everywhere in the form of counterfeiting. Thus, the image of brand products is destroyed. "What is more complicated is that many people are not aware of what justifies the price of these products due to the low cost of counterfeiting. A branded product is designed for an important stylistic and quality manufacturing, all this is reflected in the final price.

We try to establish a legal framework to prohibit the arrival of counterfeit products in Mauritius. The 'Power of Attorney' allows us to take action against counterfeiting on behalf of the brand directly. This enables faster if the lawyers of each brand had to travel to Mauritius to establish the facts "Action, he argues, adding that there are campaigns to raise awareness among local consumers and especially tourists.

"It is very important that they understand that the products bearing the original brand labels are not necessarily authentic. It should also remind them that in their country they can be fined ... There is a risk associated with these products and we do not want it to be the image projected Mauritius. It relies on the cooperation of the media, the airport staff, among others, to strengthen awareness campaigns, "he says.

Naseem Toorawa, Head of Sales & Markeing Avon Cosmetics: "This is a dishonest practice"

For Naseem Toorawa, sell imitations is dishonest. "Counterfeiting affects not only our sales but also the reputation of the box. Some customers have already come to us with damaged skin. They feel that sells the same products cheaper in the corner. It is still an understandable reaction because the packaging is identical.

However, these perfumes do not meet standards related components. Counterfeit perfumes contain 90% alcohol and only 0.001% of perfume when it should be 14-18%. It is now high time for the authorities to address this phenomenon seriously. The public has a role to play. Consumers should contact us to inform us. It is not just that we're the only ones to respect the protocols dealer, "she said.

Ingard Daoud, director of Mado Perfume: "These vendors mislead consumers"

The director of Mado Perfume regrets this mentality sell imitations. "These perfumes are only colored liquids and the authorities concerned should definitely suppress the practice. In addition, counterfeit perfumes do not even have the fragrance as the original. Consumers should realize that it is impossible to sell a perfume brand at such a low price. The cost of production explains the price of our products. Extracts of flowers and other ingredients are very expensive at the outset. Counterfeiting is prohibited, yet the smugglers are still able to fool consumers, "he says.

Reihaz Ismail, optometrist Farouk Hossen Opticians Ltd: "The poor quality products"

The optometrist tells us that the association of opticians has already taken steps to stop this practice. "It's not just money but poor quality products. The glasses we found the corner of the street can affect our view.

These glasses have distortions, there is no ultraviolet layer and the lenses are defective. Thus, using these products, headaches and other complications can develop. It is illegal to sell these products. What is alarming is that people continue to buy these glasses, "he says. Reihaz Ismail explains that it is really unfair because they are the ones who pay the taxes, customs fees and registration. "The company Oakley has already conducted a survey in Mauritius but the situation has not changed. We import our products directly from the manufacturers and we ensure that our customers are satisfied, "he said

Samiir Omarjee, director Omarjee Ltd. "They can associate directly inferior to the brand"

Our interlocutor believes that counterfeiting has always been a problem in Mauritius, especially for shoe companies. High heels, sneakers and work are the most replicated type. He stressed that this illegal activity not only affects revenue but can also damage the reputation of the brand. "If customers do not know that the product they have is a fake, they can associate directly inferior to the brand. In addition, the cheap can be costly in the sense that the consumer has no protection, "he said.

For samiir Omarjee, the temptation to buy what appears to be the latest fashion for shoes at a fraction of the normal selling price is very high. "Consumers do not take into account that the products of poor quality can have a negative impact on the entire industry," says he.

Mr Avineshwur Dayal, lawyer: "A prison sentence of up to eight years'

According to the Copyright Act 1997, it is forbidden to make copies of a product without the owner's permission. Counterfeiting or import devices used to illegally copy a product bearing a label is strictly prohibited. It is clear that Mr. Dayal Avineshwur. According to him, the law also regulates the protection of "Intellectual Property" under the Patents, Industrial Designs and Trademark Act 2002.

"Regarding the" license ", they are related to the title granted to protect an invention. The conditions that must be satisfied to give rise to the right is that the invention is new, involves an inventive step and are susceptible of industrial application. Any commercial exploitation of an invention is contrary to public order or public morality will not be permitted, "said the lawyer.

What sanctions in case of disputes with the Copyright Act 2002?

"A civil action against the infringement of copyright may be initiated by a complaint to the Supreme Court, which could cause damage, injunction or seizure of infringing copies or devices, articles and anything used in the manufacture such as infringing Article 41 Copyright Act 1999 copies. In addition, a person who engages in smuggling is punishable by a fine of Rs 4000 if the value of goods is less than Rs 1500. When the value of the goods exceeds Rs 1,500, the penalty is a fine of three times the value of goods or Rs 20,000 if it is higher. There is also a prison sentence of up to eight years, "he says. 



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