First Flight to Beijing: Attracting Chinese Tourists to Mauritius

8 years ago - July 06, 2013
The first flight took off for Beijing on Saturday July 6 and will return on the morning of July 8, full with Chinese tourists.

As explained Raj Deenanath, Vice-President Sales & Distribution Support at Air Mauritius, the introduction of new flights by the national airline is first to attract tourists to Mauritius.

An important function will indeed take place on Monday, July 8 at Beijing where all tourism and hospitality stakeholders, as well as various economic and political players will be invited to Beijing. The Mauritian team, including the management of the MTPA, will make a presentation of the destination.

The goal is to promote Mauritius as a holiday destination in Beijing where 3 million people travel each year. There is an office of Air Mauritius in Beijing with a permanent representative, and others in Shanghai and Guangzhou.

Starting today, thus provides new Air Mauritius flights to China. Namely, three direct flights to mainland China with a capacity of 900 seats, one in Beijing and two in Shanghai, and three flights to Hong Kong, the last of which was introduced on July 1, and three other flights via Kuala Lumpur.

Raj Deenanath indicates that Shanghai flights on a satisfactory level of operation, with an average occupancy rate of 80%. Places (200) being sold prepaid through an arrangement with the Chinese tour operators, filling is guaranteed.

And on the 'fire sale' mentioned by some Chinese tour operators on air fares on Shanghai, Raj Deenanath explains that the chance was given to all tour operators to take this option and there is no risk 'sellout' for the destination. Of Hong Kong, it indicates that the average fill rate is also 80%. And, it is the third flight, even if it starts a little slowly, it is confident that it will get better.

The policy of diversification of markets is, according to Raj Deenanath, satisfactorily. Ditto for India where Air Mauritius operates seven flights per week with an average occupancy rate of 80% also. The filling rate, he said, on the whole Air Mauritius flights to destinations in potential is 78% to 80%.

Raj Deenanath explains Air Mauritius today covers different parts of China with connections to the Chinese domestic market through partnership agreements with airlines such as China Eastern, Cathay Pacific and Dragon Air.

 

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