Declining Purchasing Power: Visible Slowdown in Consumption

8 years, 11 months ago - July 17, 2013
Mauritians do not consume as much as before. And it shows in small shops, supermarkets and shopping malls. Several reasons have been singled out.

From morning until 11:00, a market that has elapsed 5 pounds of potatoes then a few months ago it sold during the same time up to 25 pounds of potatoes. A little further, managers snacks displayed frown. And because their rooms are almost empty. Clothing stores do not fare better with a clientele that is increasingly rare.

Consequence several businesses recorded a decline of about 50% of their turnover, says Raj Appadu, president of the Front Commun des Traders Mauritius. "As we arrived in mid-2013, traders are still struggling to sell the goods they imported for the period of December 2012," says Raj Appadu. "The situation is catastrophic.

The purchasing power of Mauritius has so diminished that we are forced to do promotions from morning till night to attract customers. And again people do not necessarily buy "emphasized Kamal Boolkah, 'Sales Manager' in the 361 Store. He continued: "Most of our showrooms are located in shopping complexes. We have rent to pay and on a budget. However, it is not clear to achieve our goals when our sales have dropped 50%. "

361 Store is far from being the only one to suffer a slowdown in consumption. "We always record winter a certain gloom. But this year, the situation is worse than ever. We had a very dark June. Our sales also fell by 60% and all indications are that this will be the case in July, "laments Hyder Raman, president of the Street Vendors Association. Approximately 100,000 Mauritians, he says, passing through Port-Louis weekdays. "15 to 20% of them come here only to make their purchases.

However, 50% of them come here anymore. On the other hand, people who used to buy warm clothes this time prefer to use the clothes they bought last year, "says Hyder Raman. In Cascavelle Shopping Village, we also note a slowdown at the peak. A drop of diet Desvaux Sophie de Marigny, communications manager for the Medina Group, attributed to the fact that we are in winter and in the midst of Ramadan.

For Dr. Yusuf Ismail, economist, there is no doubt that Mauritians "afraid to eat because they have the fear of losing their jobs." "In times of economic gloom, people become conservative and tend to spend less. There is also the fact that in winter, people go out less and therefore consume less, "says the economist. Another factor: Much of the population is over-indebted and can barely put money aside. "All that'' we want is that people regain confidence and consumption is restarted," says Kamal Boolkah. As for Sophie Desvaux de Marigny, it expects a recovery with the next school holidays. Meanwhile, businesses are struggling to survive!


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