Mauritius

July 27, 2013

Navin Peerthy, Samsung Regional Director: "Counterfeiting Floods the Mauritian Market"

The fight against counterfeiting in Mauritius becomes a necessity. This same argument Navin Peerthy. He announced the next service center brand specific after-sales opening.

> Samsung is a brand more known worldwide. In the telephone industry, the brand she is number one in sales in Mauritius?

Samsung is the world leader in smartphones, and today it is the most requested and most purchased in Mauritius. The Samsung Galaxy S4 has surpassed the 10 million sales in one month worldwide. This represents a record, and Maurice our first stock was quickly depleted.


> The tablets also have an important success. How are the sales of these products in Mauritius to Samsung?Samsung tablets are increasingly in demand and good growth was noted. During the last holiday season, we even found that the sale of tablets exceeded that of laptops. This is the price, which turns out lower than for a laptop, which attracts. In addition, it is convenient and less bulky than a laptop.


> Mauritians do not they look more towards tablets cheap unknown brand?

Unfortunately, yes. The tablet market is booming in Mauritius. This phenomenon, which floods the Mauritian market always finds buyers low-end products but also fakes. Counterfeiting affects in the first place, the consumer expects of a counterfeit product that has the same functionality as original tablet. But the greater the disappointment when the product does not meet expectations. This therefore creates a client dissatisfaction and affect the image of the brand. I sincerely believe that the authorities should intervene as consumers have the right to have a product whose value is correct and not contribute to the increase of electronic waste.


> How Samsung battle it counterfeit?

By providing unparalleled service on the ground, that is to say in store. Our dealers are there to advise consumers but most of the work is done after-sales service. The marketing of counterfeit devices is done through opaque channels and offers no guarantee. In addition, those who make counterfeit seek to minimize costs in the choice of raw materials and the manufacturing process.
They neglect due diligence to the placing on the market and make the 'cut and paste', without inquiry or developments. However, the Samsung brand is friendly procedures to offer reliable products to Mauritians. Counterfeiting has taken a considerable size and is amplified by the opportunities offered for sale on the Internet, especially on social networks. No economic sector is now saved. Unfair competition for businesses, job destruction, danger to the health and safety of consumers, the fight against counterfeiting is a necessity or a priority.


> What are the next new Samsung offer to Mauritius?

Samsung will soon open its own center of after-sales service that will more closely consumers. Samsung has unveiled a number of products tailored to the needs of Africa and Mauritius under its initiative 'Built for Africa'. These products are designed for optimal use in areas with high temperatures and humidity, and in the communities where energy and water supplies are limited or scarce. These products include Ecobubble SCOUT, a washing machine that saves up to 70% energy and 30% water, and Duracool refrigerators keep food cool without electricity.
Samsung will soon offer the Smart Camera NX1000 featuring the new APS-C CMOS sensor of 20.3 megapixels. This sensor provides more light per pixel. What makes the most vibrant and colorful images and can make videos in Full HD quality for detail and clarity unmatched image.

 

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