Ajay Jhurry, president of the Association of Tour Operators in Mauritius: "A series of campaigns now»
> Is it possible to catch up to revive the late Maurice destination, especially since the crisis in full swing in Europe?
As a former Minister of Tourism, the Minister of Finance knows the situation on the global level and the importance of the tourism industry in the Mauritian economy. Given the government's vision to democratize the sector, I think the decision to give greater importance to the industry is welcomed.
> Minister Duval conceded to the press that there was a delay. Will it catch up?
All those involved in the industry will work in December. But if we try to do something at the peak periods, especially between September and November, there is a whole series of campaigns must begin without delay. It must be focused on visibility. But it will support the aerial map.
> Do you feel that the marketing campaigns in the past have been successful?
There is no doubt that these campaigns were successful. For these initiatives do not just happen. When the Tourist Office began a campaign he made with local operators.
> Do we have reason to fear competing destinations in the region?
We try to compare the Maldives and Seychelles. But be aware that these are very different from ours destinations. First, if we take the case of European tourists, you should know that the distance is not the same. Our destination is known to be a long haul.
Prem Sham, project consultant Vanilla Islands: "We must rebuild the image of Mauritius abroad"
> We want to catch up in the tourism sector. How realistic is this?
There is a saying that it is never too late to start. But in this particular case, we are talking about an industry that has almost bottomed out. I do not believe that special attention will change things. If we want to forget the bad that we had years, the tourism sector should be the main body of the next budget. The needs of all stakeholders directly or indirectly involved must be taken into consideration.
> Do you feel that our competitors in the region adapt better than us?
Yes! We can see this on the arrivals level. Take the example of Seychelles. Its clients come primarily from Europe. Yet this country is doing well. At home, we trample in Europe. Italy, for example, is virtually nonexistent.
> Do you think that the Budget 2014 will allow us to be more competitive in terms of price and service?
Budget 2014 will first allow us to rebuild the image of Mauritius. Currently, we have a substantial budget to promote our destination. This budget will almost double. He must bring more to ensure that all people in the tourism industry get facilities to combat the problems we face.
> What should I do in terms of promotion?
How to promote Mauritius abroad is exceeded. This is more grip. So we have to find something else. There are experts and professionals who can work our image to encourage Europeans to return to our destination.