Mauritius | Hospitality

August 08, 2013

Tourism: Growth MICE, Luxury and Large Weddings in the Indian Market Segments

Many Indian organizations use 'incentive travel' as a strategy to improve their results.

According to statistics recently unveiled at the Congress Luxury Travel & MICE India (MILT), India had 6.2 million MICE travelers last year, with 1.5-1800000 traveled only for MICE (Meetings, Incentives, Conferences, Exhibitions), with 30% for the 'incentive travel'. The trend of 'incentive travel is rising only with large companies who believe that MICE activities contribute to their overall results.

In a presentation at the closing session by Nielsen India, it was revealed that the average expenditure by MICE traveler is estimated at U.S. $ 3242 for a large part of shopping. However, the Indian MICE travelers spent more in European countries and less in Africa.

It is clear from this conference a very important part of the business tourism industry in India is composed of MICE activities. Indian companies have begun to realize the importance of MICE and its impact on the motivation for both internal employees as partners outside the company.

Luxury travel was also present for the conference, with experts from Kuoni India, Creative Travel and Conde Nast who shared tools and strategies to develop tailor-made trips for the rich Indian traveler. According to them, today's luxury travelers seeking experiences of a lifetime. The Indian luxury traveler looking more than ever in understanding the depth and immersion in the local culture. People do not just want to see, they want a story to tell. 

 

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