Doing Business | Sales & Marketing

December 22, 2014

Corporate Gifts: From Option to Priority

At the end of the year, many companies show their appreciation and gratitude towards customers and their employees by entertaining them with special dinners or other fun and festive celebrations of the season.

However, nowadays, offering a gift has also become part of the tradition. Chocolates, wines, pens, umbrella, t-shirts...These are some the common gifts being offered.

Offering chocolates, one of the most common corporate gifts 

According to Ann Van Den Bergh, the director of Van Ann, the leader in the production of chocolates in Mauritius, offering chocolates as a gift is the easiest way to express gratitude and please someone. “When we talk about chocolates, we think of sweetness, happiness and peace.  Employers know that this product is appreciated by everyone. Thus, there can’t be a better gift to offer to employees,” says Ann Van. For this year, the company has received orders from many companies in different sectors. “We are now paying much attention to the packaging. The chocolates are packed in small decorative boxes, attached with a best wishes card on which the company name can be seen,” she explains.

Personalised gift hampers becoming popular

The marketing executive of E. C. Oxenham & Cy. Ltd, Melanie Valayoodum states that following demands from clients, the company which is specialised in fine delicacies is now offering gift hampers. “The gift hampers are much sought after, especially when one has to offer gifts to a highly valued partner or client. Thus, at Oxenham, we provide personalised gift ideas,” she says.  The hampers may include wine, champagne, chocolates, ‘foie gras’ and coffee. “These products are offered in beautifully decorated hampers costing between Rs 1,000 and Rs 5,000,” she adds. However, the latter highlights that there are also companies that buy only wine or only chocolates for their employees. “The price of fine wine starts as from Rs 300 per unit,” she says.

Ravior: Jeweller diversifies in corporate gifts

Founded in 1982, Ravior has built over the years a name in the world of jewellery. Apart from gold jewellery and unique pieces, a few years ago, the company has diversified into the production of gifts for businesses. The director of the company, Raksha Basanta Lala indicates that these products includes cufflinks, pens, pendants, paperweights, money clips, key chains, among others. “Since the jewellery sector is highly competitive in Mauritius, I found that there was a need to diversify the range of products in order to explore new markets. So, I started producing corporate gifts as there is a high demand for these products,” says the latter.  The main clients, she adds, are mostly private companies and banks. “We have observed that cufflinks are mostly sought by our clients. In general, we have seen that the sales of corporate gifts have been constantly increasing over the past 5 years,” concludes the director.

Supermarkets follow trend

The director of Lolo Hypermarket, Yusuf Sambon, states that offering gifts at the end of the year helps to consolidate the bond with clients. Therefore, he says, much emphasis is imposed on this strategy. “If the total amount of the purchase at Lolo is above Rs2,000, then bags, umbrellas, beach umbrellas, plates and salad bowls are offered as gifts. At Simla Way, the manager Raakesh Bhageerutty states that the policy of ‘Buy One Get One Free’ bears fruit. “For example, at the purchase of a bag of rice of the brand Laila, the customer receives a packet of spice as gift. Furthermore, if the total purchase is above Rs 3,000, the customer receives a bottle of liquid laundry ‘Le Chat’ as a gift,” he points out. At King Savers, the director Alain Saverettiar states that if a customer purchases products worth Rs 5,000, he or she can participate in a raffle for which the prize is a ticket to Dubaï.

Javed Bolah: “Corporate gifts affirm relationships and enhance personal connection between giver and recipient”

Businesses, says Javed Bolah, Vice-President Communication, British American Investment, have moved from being transactional to become relational. “And this relational engagement with the key stakeholders is often reflected in the idea to make others happy. It is a sweet way to say Thank You to all those who has provided constant support to the company and would continue to give so, namely thanking long-standing and most loyal customers, business partners and employees,” he explains. According to him, corporate gifts have stood the test of time as they translate the sentiments of value, trust and mutual respect. The basic reason, he continues, is the same: to affirm relationships and enhance the personal connection between giver and recipient. Examples of gifts that are offered to business stakeholders by BAI, he cites, are diaries, goodie or sports bags, pens, calendars, office accessories, umbrellas etc.

 

 

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