Lifestyle | Culture & Books

February 02, 2015

Mc Vision Epinglée par l’IBA

L’Independent Broadcasting Authority (IBA) a décidé de sévir contre MC Vision, représentant de CANAL+/CANALSAT à Maurice. Cela après que l’instance régulatrice a découvert que des publicités mauriciennes ont été diffusées sur la chaîne de divertissement indienne ZEE TV.

En diffusant ces publicités, MC Vision a violé la clause 3.5 de sa licence. Dans une correspondance, l’IBA demande à la directrice de MC Vision, Bénédicte Chénuet, d’arrêter immédiatement la diffusion de ces spots publicitaires.

Au niveau du représentant de CANAL+/ CANALSAT, l’on explique que « MC VISION LTD, avait un accord de partenariat avec le groupe ZEE MULTIMEDIA (MAURICE) LTD pour la diffusion de spots publicitaires locaux de CANAL+/CANALSAT lors des pauses publicitaires de la série Choti Bahu, sur la chaîne MBC DIGITAL 4. Suite à l’arrêt de diffusion de cette série sur la chaîne MBC DIGITAL 4, ZEE MULTIMEDIA (MAURICE) LTD a diffusé des spots publicitaires locaux dont ceux de CANAL+/CANALSAT sur la chaîne ZEE TV. Ces spots ne sont plus diffusés sur la chaîne ZEE TV depuis le 26 janvier 2015 ».

 

 

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