Mauritius | Hospitality

June 06, 2017

Le slogan «Mauritius c’est un plaisir» sera remplacé

Le fameux slogan « Mauritius c’est un plaisir » de la Mauritius Tourism Promotion Authority (MTPA) ne sera bientôt plus qu’un souvenir. Il s’agit d’une annonce du ministre du Tourisme, Anil Gayan, lors des assises du Tourisme le vendredi 2 juin 2017 à l’hôtel Hennessy Park à Ebène.

Le lancement de ce brand, destiné à vendre la destination mauricienne, avait fait couler beaucoup d’encre en 2009, notamment en raison du coût de l’opération ayant atteint la barre de Rs 31 millions.

Anil Gayan avance le même postulat mais a donné quelques indications sur les objectifs recherchés par un nouveau slogan : « Il faut qu’on soit plus visible, il faut qu’on soit visible à travers le monde parce que nous avons un produit attrayant pour n’importe quelle personne ».

Les assises du Tourisme ont réuni cette année environ 250 professionnels du secteur qui ont eu l’occasion d’aborder quatre axes principaux autour desquels doivent s’articuler le développement du secteur touristique : l’accessibilité, la visibilité, l’attractivité et la durabilité.

Une feuille de route devrait être dégagée, mais Anil Gayan a affirmé que si de bonnes idées se dégagent de la séance, elles seront définitivement proposées au ministère des Finances pour le Budget 2017/2018 qui sera présenté le 8 juin prochain.

 

Tags Cloud

20102011accaaccidentaccidentsADSUadvertisingafghanistanAfrAsiaafricaagalegaagreementagricultureagroAIairair asiaair australAir Franceair madagascarair mauritiusairasiaAirlinesairportairway coffeeAlbionalgeriaalibabaalteoAlvaro SobrinhoamazonAmeenah Gurib-FakimAMLandroidApollo BramwellappappleappointmentsappsarrestasiaATOauditaudit reportaustraliaaustriaaviationawardawardsBABagatelleBagatelle DamBAIBangladeshbankBank OnebankingbanksbarclaysbeachesBeau Bassin-Rose HillbeautybeerBelgiumBelle-MareBelle-RivebetamaxBharat Telecombig databitcoinblue economyBlue-BayBOIboko haramBollywoodBOMbombingbookbossBotswanabpmlBPOBramer BankbrazilbrexitBritish AirwaysbudgetbuildingbusesBusinessbusiness trendsCabinetcall centresCanadacanecareercareer tipscargocarnivalcasinoCCIDCCMCCTVCEBcelebretiescementChagoscharityCharlie HebdoCHCchilechinachromeCIELcigarettescinemaclashesCMTcomorosconcertconferenceCongoconstitutional amendmentconstructioncontestcontestscontractcooperationcorruptioncounterfeitcoupCourtCourtsCPBCPEcreativitycreditscrisiscruise shipsCSOCT PowerCultureCurepipecustomercustomerscustomsCWAcyclingcyclonedamDawood RawatdayDBMdeficitdenguedeportationdevelopmentDiego GarciadivalidoctorsdodoDomaine les PaillesDonald TrumpDPPdrug traffickingdrugsDTAADubaiDuty Freee-commercee-servicesearthquakeebeneebolaecoecologyeconomiceconomicseconomyEducationeducation abroadeducation reformEEZEgyptEIILMelectionselectoral reformelectricityelon muskembassyEmiratesemirates airlinesEmtelenergyENLentrepreneurshipEOCEUEuroEuropeeventeventsexaminationexamsexpoexportfacebookfairFalcqfarmersfarmingfashionfast foodfbiFDIfeefeesferryfestivalFievre AphteuseFIFAFIFA World CupFilm Rebate SchemefilmingfilmsfinancefinancesfinancingFirefishfishingFIUFlacqFlic-en-FlacFloodsflourfoodFootballforecastforeign workersForumFrancefraudfruitfruitsFSCFTAfuelfunnyGAARgabongadgetsgalaxygalaxy notegamblinggame of thronesgamesgasgazaGDPGermanyghanaGlobal BusinessgolfgoogleGorah Issac casegovernmentGRAGrand Baygrand-baiegreecegreengreen energygrippeGTUH1N1hackershajjhamashappinessHawaiihawkershealthhealthcareHeritage Cityhi-techhighlandshistoryHolcimholidaysHong Konghorse racingHospitalhotelhotel businesshotelshowhow toHRHRDCHSBCHSCHSC ProhtchungaryhuntingIBAIBLICACICTICTAID cardiframacillegal fishingillegal migrationillegal workersIMFimportindiaIndian OceanIndian Ocean Island GamesIndonesiainflationinfluenzaInfographicsinfrastructureinnovationinnovationsinsuranceinterest rateinternetinterpolInterviewinterview tipsinvestinginvestmentinvestmentsIOCIORECiosiPadiphoneIPOiraniraqirelandIRSISISislamicisraelITItalyjapanJellyfishJewelleryJin FeijobjobsjournalismJulian AssangeKailash TrilochunKenyaKPMGkreollabourLafargelandlandslidelawlawslayoffsLe MorneleadershipleakLepepliberiaLibyalifeloanslocal governmentlotteryLottotechLRTLufthansaMadagascarmalariamalaysiamalaysia airlinesMaldivesMalimallmanagementmanagement tipsmanufacturingmarketmarketingmarketsMauBankMauritiansmauritiusMBCMCBMCCIMDFPMeatmeccamediaMedical CouncilMedical tourismmedicamentsmedicineMedPointmeetingMEFMegh PillayMESMetro ExpressMEXAMFAMGIMHCmichaela harte caseMicrosoftMIDMidlandsMIEmigrationmigration crisisminimum salaryminimum wagemiss mauritiusmistakesMITDmlMMMmobilemobile phonesMokamoneymoney launderingmonkeyMont-ChoisyMoody’sMoroccomotivationmoviesMozambiqueMPAMPCMPCBMPLMQAMRAMSBMSCMSMMTMTCMTPAMusicMV BenitaNaïadeNamibiaNandanee SoornackNarendra ModinasanatureNavin RamgoolamNavind KistnahNCBNCGNDUNECnefNelson MandelaNeotownNepalnetherlandsnetworkingNew Mauritius Hotelsnew zealandNGONHDCNICNICHLNigerianight clubsNitin Chinien caseNobel Prizenokianorth koreaNRBNTANTCNWCCoceanofofficialsoffshoreoilOlympic GamesOmega ArkOmnicaneoniononlineopinionOppositionorangeoscaroscar pistoriusOUMoutsourcingPakistanpalestinePamplemoussesPanama Paperspandit sungkurparliamentPaul BérengerpensionpensionspeoplePhilippinesPhoenix Beveragesphonespicture of the daypillspiracyplanPlanet Earth InstitutePMPMOpmsdPNQpokerpolicepoliticspollutionPonzi SchemeportPort LouisPort-LouispostPovertyPRPravind JugnauthPRBpresentationpresentation tipspresidentpricepricesprisonproblemprofitprojectprojectsprostitutionprotestspsacPSCpsychologyPTRpublic servicepwcquatre-bornesquotesrainsRajindraparsad SeechurnRakesh Gooljauryratesratingratingsreal estaterecallsreformreformsrefugeesreligionrepo ratereportRESrestaurantrestaurantsresultresultsresumeresume tipsretailReunionrevenuericeRiche-TerreriseRiviere-Noireroadsroche-boisRoches-Noires caseRodriguesRogersRose-HillrosewoodRoshi BhadainRum and SugarRundheersing BheenickrupeeRussiaRwandasafetySAJsalariessalarysalesalessales tipssamsungsanctionssaudi arabiaSBIsbmSCscamscandalscholarshipscholarshipsSchoolschoolsscienceseasecuritySEMSEMDEXSenegalSeychellesShakeel MohamedShanghaisharksshootingshoppingshopping fiestashopping mallshopping mallsshowSICsicomSierra LeonesingaporeSITskillssmall businesssmart citysmartphonesSMeSMEDAsmmsnapchatSobrinho casesocialsocial mediasocial networks & messengerssoftwaresolar energySomaliasonysouthsouth africaSouth China Seasouth koreasouth sudanspainsponsorshipsportSportsSquatterssri lankaSSRStar KnitwearstartupsstatisticsstatsSTCstockstock marketstocksstrategystreet vendorsStressstrikestudystudy abroadstylesuccesssuccess storysugarsugar canesummitSun ResortsSun Tan caseSunkai caseSunnystarssurveySwanSwedenSwitzerlandsyriaTAtabletsTaiwanTanzaniataxtax fraudtax heaventaxesTbillsteaTeachersteamTECtechnologytelecomtendersterrorismtertiarytextilethailandthethefttimetime managementtipstotourismtoystradetrade feetradingtrainingstransporttraveltrendsTrioletTripAdvisorTrou-aux-BichestsunamitunaTunisiaTurfTurkeyturkish airlinesTVtwittertyphoonUdMUgandaukukraineununemploymentunionsuniverseuniversityuomUSUTMvacanciesVacoas Popular Multipurpose Cooperative SocietyVacoas-PhoenixVanilla Islandsvarma caseVATvegetablesVerizonvideoVideo of the Dayvirtual realityvisaVishnu LutchmeenaraidoovisitvolcanowasteWaterWaterparkWeatherwest africawhatsappWhitedot Casewi-fiwikileakswindowsWMAwomenworkworkersWorkshopWorldWorld Bankwriting tipsWTOXavier-Luc DuvalyahooyemenYEPyoutubeZambiazimbabwe
Mauritius
© 2010-2017 mega.mu