Mauritius | Hospitality

June 06, 2017

Le slogan «Mauritius c’est un plaisir» sera remplacé

Le fameux slogan « Mauritius c’est un plaisir » de la Mauritius Tourism Promotion Authority (MTPA) ne sera bientôt plus qu’un souvenir. Il s’agit d’une annonce du ministre du Tourisme, Anil Gayan, lors des assises du Tourisme le vendredi 2 juin 2017 à l’hôtel Hennessy Park à Ebène.

Le lancement de ce brand, destiné à vendre la destination mauricienne, avait fait couler beaucoup d’encre en 2009, notamment en raison du coût de l’opération ayant atteint la barre de Rs 31 millions.

Anil Gayan avance le même postulat mais a donné quelques indications sur les objectifs recherchés par un nouveau slogan : « Il faut qu’on soit plus visible, il faut qu’on soit visible à travers le monde parce que nous avons un produit attrayant pour n’importe quelle personne ».

Les assises du Tourisme ont réuni cette année environ 250 professionnels du secteur qui ont eu l’occasion d’aborder quatre axes principaux autour desquels doivent s’articuler le développement du secteur touristique : l’accessibilité, la visibilité, l’attractivité et la durabilité.

Une feuille de route devrait être dégagée, mais Anil Gayan a affirmé que si de bonnes idées se dégagent de la séance, elles seront définitivement proposées au ministère des Finances pour le Budget 2017/2018 qui sera présenté le 8 juin prochain.

 

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