Mauritius | Manufacturing & Services

November 26, 2019

Production locale : l’AMM et le Made in Moris dévoilent ses nouveaux adhérents

Le label Made in Moris, élément différenciateur et boosteur d’une marque locale, compte désormais 90 entreprises et 2500 marques.

Les nouveaux adhérents de Made in Moris ont été présentés, le 20 novembre, à La Savonnerie Créole, à Vacoas. Ils sont Baie-du-Cap Estates, Kokodezil, La Savonnerie Créole, Teamonite, Zea, Casting World, Bankers Shoes, le groupe Attitude et Helios Eyewear.

Bruno Dubarry, CEO de l’Association of Mauritian Manufacturers (AMM), avance : « Aujourd’hui, nous avons rencontré le ministre Sunil Bholah qui s’occupe désormais du développement industriel. Cela va dans le sens de notre plaidoyer. Notre mission est de valoriser la production locale, d’enrichir le tissu industriel et d’accompagner la transformation du secteur manufacturier. Cette soirée montre que l’AMM est à la fois dans une mission de plaidoyer et reste présente sur le terrain. »

De son côté, Shirin Gunny, Chief Operating Officer de Made in Moris, observe que les chefs d’entreprise s’intéressent de plus en plus au Made in Moris. « Nous recevons près d’une dizaine de demandes d’adhésion par mois. Ceci est très encourageant pour nous. Le label est définitivement vu comme une valeur ajoutée d’une marque locale, soutient-elle. Au-delà d’être une plateforme de visibilité, le label met en lumière l’entreprise qui crée et fait vivre une marque. Ainsi, on permet au grand public de prendre conscience de cette industrie locale vivante, dynamique et porteuse de belles valeurs et créatrice d’emplois. »

 

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