Social media

Facebook Alive and Well for Hoteliers
Monday, July 22
Despite recent reports that suggest Facebook is showing signs of fatigue, hoteliers said the social networking site is still their No. 1 platform for engaging with guests, locally and globally. (report from US)
Facebook's Advertising Is Starting To Spiral Out Of Control
Tuesday, July 16
Two weeks ago, Facebook announced that it hit one million advertisers using the site for the first time ever.And boy does it show.
6 Digital Metrics You Should Be Watching
Monday, July 15
Many of us track page views, unique visitors, followers and fan counts. We obsess over click-through rates, bounce rates, cart abandonment rates and load times — and with good reason. These are key metrics that serve as proxies for brand health and can aid or impede business growth.
7 Ways to Use Social Media to Land a Job
Friday, May 31
Brad Schepp, co-author of How To Find A Job On LinkedIn, Facebook, Twitter and Google+, shared tips for finding a job using social networking sites. Here’s what he suggests:
How An Online Reputation Can Hurt Your Job Hunt
Monday, May 20
If you are looking for a job, you need to be aware of your digital footprint – the information connected with your name online. Companies and recruiters routinely check search engine results to learn more about potential employees.
How to Get 1 million Facebook ‘Likes’
Monday, April 22
That’s why, as our coverage has shown, it’s better to wade in strategically than jump in headfirst. Hilton Hotels & Resorts has found success adopting the former approach. The hotel chain was the first in the industry to hit the 1-million-‘like’ mark on Facebook last month—a massive accomplishment that speaks to the savvy of the team pulling the levers behind the scenes.
Social Media Informs Acquisition Decisions
Friday, February 01
Using social media is common practice for sales and marketing executives looking to lure travelers to their hotels, but it is now garnering the attention of investors who want an extra tool when considering acquisitions .
Managing Real-Time Reviews
Wednesday, January 30
This is the year of mobile domination. Smartphones now have the numbers and the ‘smarts’ to swing this from rebellion to full-on revolution. Rethink your website, rethink your social media and rethink your external sales channels. There have been utterances about this for months now, which in internet time is decades. As always, with new technologies come new dilemmas, and the topic for today is real-time guest reviews.
Sales Through Social Networks Expanding
Thursday, January 24
The online business through Facebook is growing. Operators such as small shops perfumes, clothing and jewelry and even individuals that engage in direct selling.
5 Ways Social Media Takes Customer Relationships To The Next Level
Thursday, December 27
Medical device companies and financial institutions are hardly known for making waves in social media; the strict regulation of these industries is a deterrent for most.
 

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