It is imperative to attract tourists during the peak period of June, July and August. This is why the Mauritius Tourism Promotion Authority and the Ministry of Tourism decided to organize, for the first time, a Mauritius Shopping Fiesta. The event will run from June 29 to August 5 in the malls of the island.
Mauritians and tourists can enjoy fixed prices on a wide range of products, such as clothing, jewelry, electronics and many others. An extensive advertising campaign will be conducted in the islands Vanilla, Europe, South Africa, Kenya, as well as countries such as China and India. "The purpose of the Mauritius Shopping Fiesta is to maximize tourist arrivals during this slump, " said Michael Yuen Sik, Minister of Tourism and Recreation.
During the Mauritius Shopping Fiesta, shopping centers organize different shows to entertain the public. Fashion shows, demonstrations sega, carnival, raffle or Mauritians tasting dishes all the elements will come together to attract customers.
Many prizes to be won, as catamaran cruises, iPads or luxury cars. All of these activities, according to Robert Desvaux, Chairman of the MTPA, to "create excitement in Mauritius this month hollow. This festival is very good for the region and the islands Vanilla " .
During this period, airlines will offer promotional packages. Yacoob Ramtoola, head of Emirates in Mauritius, announced that "10 kilos of luggage and more will be allowed" .