The site beckons users to click with captions like "Twin Blonde Malms" and "Hot Malm's Bottom Stuffed," which show grainy shots of the beds that are definitely SFW. There's even a live web cam that entices you to "live chat with Hot Malms now." Click through, and you're taken to the official IKEA site to buy a bed. The site is a side project/joke from Asa Block, an employee atDroga5. While the agency initially took credit for the site (and Creative Chairman David Drogatweeted about it), an agency rep says Droga5 is not behind it. Nor is IKEA a Droga5 client.