College Entrepreneur Dives Into Niche Business
Neon-tipped blue Ricordea Yuma coral is hard to find. Ian McMenamin has a waiting list of clients looking for the rare species, which sells for up to $2,000 per one-inch piece. "In other industries, when demand goes up, you can call the factory and increase production," he says. "You can't do that with coral."
11 years, 3 months ago