Thursday, November 07
A friend of mine recently called and said she was about to draft a pitch promoting herself as a food expert to several broadcast outlets. She asked if I would take a look once she was done. Several days later, her email popped up. The subject? “This feels so weird.”
Thursday, August 22
Not a natural storyteller? This simple structure can help everyone shape a compelling personal or business narrative.
Saturday, August 03
Video has become the next big thing in personal branding — just look at the success and popularity of apps like Vine and now Instagram video.
Tuesday, June 18
Establishing your own business sometimes requires getting people to come to "your cave" to learn more about your products and services. Hosting a business mixer is a great way to do this kind of networking.
Wednesday, May 29
Even good writers make mistakes, from obvious repeats to subtle misspellings. It means we're human.
Wednesday, April 10
Press coverage can make a huge difference to your company. Here's how to conduct yourself like a pro.
Friday, March 22
The instinct to fight back when your company is attacked can be strong. But it pays to think twice before jumping into a public fray.
Monday, March 18
Follow this simple, six-step system to ensure your e-mails get the job done.
Sunday, March 10
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips.
Friday, March 08
Telling a story is the most powerful way to activate our brains. If you want to become a better storyteller, UCLA Film School Howard Suber says you should keep in mind the word "but" and the theme that "things are not what they seem."