Doing Business | PR

How to Pitch Yourself as an Expert to the Media
Thursday, November 07
A friend of mine recently called and said she was about to draft a pitch promoting herself as a food expert to several broadcast outlets. She asked if I would take a look once she was done. Several days later, her email popped up. The subject? “This feels so weird.”
Storytelling Guide for Those Who Stink at Storytelling
Thursday, August 22
Not a natural storyteller? This simple structure can help everyone shape a compelling personal or business narrative.
10 Tips For Being Awesome on Camera
Saturday, August 03
Video has become the next big thing in personal branding — just look at the success and popularity of apps like Vine and now Instagram video.
Networking Like a Pro: How to Host a Successful Business Mixer
Tuesday, June 18
Establishing your own business sometimes requires getting people to come to "your cave" to learn more about your products and services. Hosting a business mixer is a great way to do this kind of networking.
7 Tips for Writing Better Business Copy
Wednesday, May 29
Even good writers make mistakes, from obvious repeats to subtle misspellings. It means we're human.
How to Be a Media Star
Wednesday, April 10
Press coverage can make a huge difference to your company. Here's how to conduct yourself like a pro.
Criticized by the Competition? 4 Tips to Fight Back
Friday, March 22
The instinct to fight back when your company is attacked can be strong. But it pays to think twice before jumping into a public fray.
How to Write a Convincing E-mail
Monday, March 18
Follow this simple, six-step system to ensure your e-mails get the job done.
6 Ways to Get Noticed
Sunday, March 10
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips.
Improve Your Storytelling with the Word “But”
Friday, March 08
Telling a story is the most powerful way to activate our brains. If you want to become a better storyteller, UCLA Film School Howard Suber says you should keep in mind the word "but" and the theme that "things are not what they seem."
 

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