To truly help a customer you must first discover what's keeping that customer from being more successful.

Have you ever been in a situation where you are the buyer and the sales experience is uneasy, maybe even aggressive or confrontational? We all have.

How do you measure engagement? I’m asked that question often, from both employee engagement skeptics looking to frame the effort as voodoo, and from true believers who know engagement when they see it, but still want to know how to quantify it.

Using data to predict your customers' moves is a tricky art and science--and it's not for the uninitiated.