Snapchat is adding a new way to use its app that brings its popular filters beyond faces. The new ‘World Lenses’ add augmented reality elements to any scene you can capture with your camera, placing 3D objects you can actually walk around with your smartphone’s camera, which is actually a lot closer to what we used to mean when we said “augmented reality” in its earlier days.
4 years ago
There's no question that Snapchat (now known as Snap Inc) is an experimental company. Some of those experiments fail wildly and insult its users at the same time, but the company has been extremely successful at introducing new ways of thinking about mobile messaging
4 years, 6 months ago