New Brand from Supermarkets

"This approach aims to slash prices of basic commodities to make them more accessible to consumers," says Wednesday, Anand Ajoodha a creator of project. He is also director of Funny Traders, enterprise specialised in import and packaging sugar,rice and flour.

Strategy Masters Express says Anand Ajoodha, is to buy large volumes of products to major local suppliers to get the best "deals" possible. He added that "all those who bring together under the new brand is already making a name in the field. "

To make known, Masters Express brochures publish each month which will presented products that will be sold in different supermarkets. Also there are promotions program. As strategy that which is essential "given the fierce competition prevailing in the industry," argues Anand Ajoodha. " Small businesses need to come together if they want to survive. "

Even the "big" are not immune from these days. Our overlap indicate that, for the first four months of the year, the turnover of hypermarkets grew by only 5%.

Stagnation, according Yusuf Sambon, director of the hypermarket Lolo, is due to "market saturation" .