Friday, March 22
The instinct to fight back when your company is attacked can be strong. But it pays to think twice before jumping into a public fray.
Wednesday, January 02
Because potential employers can research us 24/7, we’re all in the market for a job — even when we’re not actually looking for one. Here are three ways to control how others see your digital self:
Wednesday, December 26
Your company is up and running, and you’re (finally!) ready to share your brand’s story. Perhaps you've started promoting your brand but found that pitching, scheduling and tracking media hits—not to mention responding to some of those tricky journalist questions—is a bigger undertaking than you first thought.
Sunday, December 16
Hold on, friends, because we’re in the home stretch. The New Year will be here before you know it. And wouldn’t it be nice to start 2013 off on the right social media foot? I like to this so. Below are five things you can do to seriously boost your social efforts over the next 12 months.
Thursday, December 13
Content marketing enables your organization to enhance its positioning as a thought leader and innovator, share its unique story, create connections, gain influence and build loyalty.
Tuesday, December 11
Absence makes the heart grow fonder. Unless, of course, we’re talking about public relations...
Monday, November 26
Public relations isn’t just for large corporations. The emergence of social media and the power of the web means that small businesses can be quite effective at public relations. The secret is to approach it on a scale that you can sustain over time.
Tuesday, November 20
By their very nature, start-ups are often short on personnel, time, and money in their formative days (and even years). Planning and executing a public relations campaign is a daunting and seemingly expensive endeavor.
Tuesday, November 13
Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage.
Friday, November 09
A newsletter is the cheapest form of marketing available to any business. It successfully targets customers who have interacted with your company while building a connection to future developments and products.