Doing Business | PR

January 02, 2013

Proactively Manage Your Digital Reputation

Because potential employers can research us 24/7, we’re all in the market for a job — even when we’re not actually looking for one. Here are three ways to control how others see your digital self:
  • Make sure your online and offline personas match. If your passion and education are in environmental engineering, your social media profiles should reflect that, not just your love of food or dogs.
  • Curate your search results. Recruiters rely chiefly on their top-10 Google search results to make decisions about you. Set up your handle on Twitter, LinkedIn, and other networking sites as “firstnamelastname” (instead of, say, partyguy44).
  • Establish your credibility. Participate in forums and communities that focus on your specialties. You don’t have to be the most active participant. Even smart periodic contributions help you build a reputation as a thought leader.

 

Text by Harvard Business School Publishing
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