Marketing

Pokemon GO could be next big marketing tool for retailers

Pokemon GO, a mobile game that has rocketed to the top of Apple Inc and Android app stores in record time, looks set to challenge young internet companies which specialize in increasing foot traffic for small businesses and may end up playing a role in major brands' marketing, according to industry experts.

5 years, 3 months ago

Facebook's Big Platform Bets Are Starting to Pay Off

For many months, analysts and investors have wondered when Facebook would start to make money from some of its big secondary apps like Messenger and WhatsApp.

5 years, 6 months ago

Advertisers Don’t Like Facebook’s Reactions. They Love Them

Facebook unleashed its new reactions on the world yesterday. Instead of just “liking” a post, you can also now tell your friends, coworkers, and family how you really feel (assuming your feels are limited to “love,” “haha,” “wow,” “sad,” and “angry”).

5 years, 7 months ago

10 Social Media Strategies for 2014

Hoteliers should make a social media splash in the new year by following these helpful tips.

7 years, 9 months ago

Think Systematically About Customer Benefits

Working within a systematic framework can enable hoteliers to identify more and better benefits for customers.

7 years, 10 months ago

5 Startup Copywriting Tips to Entice Customers

When you’re running a startup, it’s easy to get bogged down working on your product. Adding a killer feature, managing customer support — it all requires a lot of attention.

7 years, 11 months ago

6 Personality Types to Ban From Brainstorming Sessions

These idea killers can sabotage your company's best thinking.

7 years, 11 months ago

43 Resume Tips That Will Help Get You Hired

When you haven’t updated your resume in a while, it can be hard to know where to start. What experiences and accomplishments should you include for the jobs you’ve got your eye on? What new resume rules and trends should you be following? And seriously, one page or two?

7 years, 12 months ago

The Mind Trick That Will Change the Way You Write Cover Letters Forever

Finally. You found it. The dreamiest dream job that ever waltzed into existence. And you’re ready to apply.

8 years ago

8 Silly Phrases Marketers Should Avoid

When marketers use these silly phrases, it means that they're probably wasting money.

8 years ago

5 Secrets for Rewarding Employees

Employee recognition is priceless, yet it costs nothing. Here's how to keep your team motivated by rewarding them wisely.

8 years ago

Reviews Play Critical Role in Defining Value

As many guests are first-time visitors to a given hotel, reviews help them preview and visualize their on-property experience, sources said.

8 years, 1 month ago

Promotional Campaign In India: The Lakme Fashion Week Puts Maurice Featured

The destination Mauritius was in the spotlight at the Lakme India Fashion Week, an event in partnership with the Mauritius Tourism Promotion Authority (MTPA). At that time, the country is associated with the world of fashion with the help of Indian designer Ranna Gill. Through this initiative, the Office of Tourism hopes to attract mainly young Indian customers.

8 years, 1 month ago

Building Global Brands from Emerging Economies

Companies in emerging markets may not need to build brands. But, if they do, China can show how. It is far ahead of the game than India.

8 years, 1 month ago

UPS Offers 3D Printing in Stores

What can Brown do for you?

8 years, 2 months ago