Marketing

Pokemon GO could be next big marketing tool for retailers
Thursday, July 14
Pokemon GO, a mobile game that has rocketed to the top of Apple Inc and Android app stores in record time, looks set to challenge young internet companies which specialize in increasing foot traffic for small businesses and may end up playing a role in major brands' marketing, according to industry experts.
Facebook's Big Platform Bets Are Starting to Pay Off
Wednesday, April 13
For many months, analysts and investors have wondered when Facebook would start to make money from some of its big secondary apps like Messenger and WhatsApp.
Advertisers Don’t Like Facebook’s Reactions. They Love Them
Thursday, February 25
Facebook unleashed its new reactions on the world yesterday. Instead of just “liking” a post, you can also now tell your friends, coworkers, and family how you really feel (assuming your feels are limited to “love,” “haha,” “wow,” “sad,” and “angry”).
10 Social Media Strategies for 2014
Thursday, January 09
Hoteliers should make a social media splash in the new year by following these helpful tips.
Think Systematically About Customer Benefits
Tuesday, November 26
Working within a systematic framework can enable hoteliers to identify more and better benefits for customers.
5 Startup Copywriting Tips to Entice Customers
Sunday, November 03
When you’re running a startup, it’s easy to get bogged down working on your product. Adding a killer feature, managing customer support — it all requires a lot of attention.
6 Personality Types to Ban From Brainstorming Sessions
Wednesday, October 23
These idea killers can sabotage your company's best thinking.
43 Resume Tips That Will Help Get You Hired
Wednesday, October 16
When you haven’t updated your resume in a while, it can be hard to know where to start. What experiences and accomplishments should you include for the jobs you’ve got your eye on? What new resume rules and trends should you be following? And seriously, one page or two?
The Mind Trick That Will Change the Way You Write Cover Letters Forever
Monday, October 07
Finally. You found it. The dreamiest dream job that ever waltzed into existence. And you’re ready to apply.
8 Silly Phrases Marketers Should Avoid
Friday, October 04
When marketers use these silly phrases, it means that they're probably wasting money.
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