Marketing

If You Build It, Will They Come?

Here are three simple steps to see if there is a market for your new product or service.

12 years, 3 months ago

How to Evaluate a Market Strategy

These seven characteristics of market strategies actually generate sales.

12 years, 3 months ago

The Marketer's Guide to Instagram

Despite facing plenty of controversy over its proposed Terms of Service changes, Instagram remains a hot site for both users and the marketers who want to capitalize on its popularity. If you've never used it before, Instagram is one part Flickr and one part Twitter: essentially a community in which users take and share photos with one another.

12 years, 3 months ago

What Should We Call Me? 6 Steps to Naming Your Company

At some point, “this really exciting new company I’m starting” needs a name. And while you may be lucky enough to have the perfect moniker fly into your head while drinking coffee one morning, you also may not be. In which case, the process can be daunting. Where do you even begin?

12 years, 5 months ago

How Much Did That New Customer Cost You?

Every business should look at its cost of customer acquisition twice a year and after each campaign. The old business adage goes, "You can't manage what you don't measure." Yet we fail to measure these costs all the time. We seldom take the time to see how effective our marketing was.

12 years, 5 months ago

Beyond Basic Stats: 7 Ways to Track Visitors

Having good visitor intelligence will allow you to market to your customers and optimize your website on a completely different level than before. Most people never look beyond the surface with their visitor intelligence.

12 years, 6 months ago

Warning: Your Visual Message Is Just As Important

It’s difficult to figure out the right image for your small business if you don’t know what the right message is. Whether it’s a blog post in need of a picture, your primary logo, a product design or an infographic to highlight a point or process. Any image you use in association with your company has to say something that matters to your target audience.

12 years, 6 months ago

How to Build a Killer Content Marketing Strategy

Look at the pace that the term ‘content marketing’ has moved into the vernacular of marketers, as measured by Google search volume. Although content marketing has been bandied about as a term for several years, its recent hike in popularity is not actually much of a surprise.

12 years, 6 months ago

4 Steps to Creating Buzz on a Shoestring Budget

A lot of business owners ask me about effective marketing, in terms of cost and result. I often get the sense that they want me to offer a one-size-fits-all formula. Unfortunately, it’s just not that simple.

12 years, 8 months ago

Social media workshop in Mauritius

Social networks are attracting a large number of people

13 years, 10 months ago

SMEDA signed a memorandum with hotels

The MoU will formally regulate the agreement between SMEDA and AHRIM enabling tourists to exhibit their products in hotels

13 years, 11 months ago

Emirates promotes Mauritius

Emirates Airlines is doing its bit to increase the arrivals of tourists in Mauritius

14 years ago

Rs100 million to attract French tourists to Mauritius

For the first time the campaign will include a television advert of 20 seconds to be produced by French company

14 years ago

L’Emtel Facebook Contest lancé

14 years, 1 month ago

MTPA invites travel agents from Jordan

Nine travel agents from Jordan are currently on the island for a familiarisation trip

14 years, 1 month ago