Emirates Airlines is doing its bit to increase the arrivals of tourists in Mauritius, incluing marketing drives to promote the island.
Manager of Emirates Airlines for Mauritius and Indian Ocean, Mr Oomar Ramtoola, said yesterday: “We launched the ‘Paradise Found’ offer from April to June 2010 to promote Mauritius in all Emirates Holidays, organised a raffle draw in October last year in the Dubai Mall and the winning prize was a holiday for two in Mauritius and we also invited journalists of the UAE, Kuwait, Lebanon and Saudi Arabia for the promotion of Mauritius.”
He said that Emirates Airlines continued its promotion in 2011 with a familiarisation trip for 12 travel agents from Saudi Arabia held in collaboration with the MTPA and local tour operators, invited two TV journalists from Abu Dhabi to Mauritius and 12 product visits carried out by Emirates Holidays Destination Development Team.
Mr Ramtoola said that they have also dedicated 10 pages to Mauritius in their Emirates Holidays Magazine which is available in all the 112 destinations which are served by the airline.
Emirates Airlines will also be offering promotions for Mauritians who will be travelling to Dubai from now till the end of September. “Fly Emirates to Dubai this summer and your kids fly for half fare plus stay, play and eat for free,” Mr Ramtoola announced.
For every two paying adults, two children up to 12-years-old are entitled to half price flight with Emirates, free entry to Dubai’s top attractions, free stay at a number of approved hotels and apartments, free meals at selected outlets and complimentary UAE visa.
Mr Ramtoola also told the media yesterday that the rate of passenger traffic to Mauritius through Emirates Airlines for financial year 2010-2011 as compared to the previous year has gone up by 32% for Turkey, 30% for Russia, 125% for Holland, 375% for Czech Republic, 37% for Oman, 27% for Austria and 19% for Malta.
The airline has launched a new flight from Dubai to Geneva as from June 1 on a daily basis and will launch another daily flight from Dubai to Copenhagen as from August 1.
According to the airline chief, Mauritian travellers will be connected to Geneva and Copenhagen via Dubai on a daily basis and that this will also be a way of diversifying the Mauritian tourism market.
By Nitesh Boodhoo