The Samsung Galaxy S7 price is the one 'upgrade' that no one wanted to see announced at the company's MWC 2016 press conference this week.
The good news is you won't see much see a difference in how much the Galaxy S7 costs in the US and UK, but the upfront price is expected to look different in certain regions of the world.
This is because phone networks are switching the way they sell us smartphones, especially in the US, where higher monthly fees have absorbed the price of a "free" phone.
A Samsung Galaxy S7 unlocked shouldn't be too different, even with the new specs from this South Korean company's Android flagship for 2016.
Here's everything you need to know about the Galaxy S7 and Samsung Galaxy S7 Edge price before the official March 11 release date.
This year's Samsung Galaxy S7 update is iterative and therefore we're won't see an actual price increase in the US and UK. But your mobile phone carrier may want to sell it to you in a different way.
The US price for the Samsung Galaxy S7 follows the Galaxy S6 launch price: starting at $199 on a two-year contract through Best Buy. But many American carriers are phasing out contracts.
AT&T, Verizon, T-Mobile and Sprint are all transitioning to monthly device plans so that you pay the full price of the phone back over time. The older way was to subsidize a phone a little bit.
This gives you a free Samsung Galaxy S7 upfront in the US with a higher monthly bill. It costs $23.17 a month for 30 months via AT&T for the 32GB phone. The carrier's AT&T Next 24 plan allows you to upgrade two years into that contract if you turn in the phone pre-owned – or you can hold out until the contract ends in six months later when you reach 30 months.
T-Mobile and Sprint are charging more for less lengthy contracts. It's $27.09 a month for Sprint and $27.91 for T-Mobile for their 24 month plans. The Samsung Galaxy S7 for Verizon price hasn't been revealed yet, but we expect it to be along the same lines.
Samsung Galaxy S7 pre-orders start on February 23 in the US. An unlocked Galaxy S7 is expected to be around $600 in the end if you're willing to pay full price. But you'll have to wait until Samsung opens up that purchase channel on its own website. It hasn't happened just yet.
The Samsung Galaxy S7 UK price £569 SIM-free, which the same price as Samsung's 5.1-inch phone a year ago at launch. No big price increase in the UK, but it's still expensive.
To help with the cost, you can sign up for a contract with one of the UK networks. Three has it for £35 per month with a £99 down. EE is charging £44.49 per month with just £49.99 upfront.
O2 wants £54 per month when you put £9.99 down upfront, while Vodafone is asking for £50 and a smaller £9 upfront. Carphone Warehouse prices are £36 per month with an upfront cost of £79.99.
Paying for the Samsung Galaxy S7 without a contract is always the better option, but if you want to defer the cost, UK networks are a good deal for this expensive flagship phone.
Australian phone buyers are seeing a price increase on the Samsung Galaxy S7, reaching a new level of AU$1,149 for the 32GB model.
That's a significant jump because last year around this time, you could pre-order the Samsung Galaxy S6 for AU$999. This is the price of what's likely to be one of the best phones.
Don't worry, all of these prices are for the 32GB Samsung Galaxy S7. Unlike Apple and Motorola, Samsung ditched the 16GB size in 2015 for its flagship Samsung Galaxy phones, including the S6 and Galaxy Note 5. It's a better deal than you first think.
Expect to see larger sizes than 32GB too - for a fee. In the US, this adds $100 to the base price, to an unlocked 64GB Galaxy S7 would be $750 and a 128GB Galaxy S7 would be $850.
Before this week, there's was really no telling how much the Samsung Galaxy S7 Edge will cost because the phone has different specs than last year's Edge.
It's sort of a mix of the 5.2-inch Galaxy S6 Edge and the 5.7-inch S6 Edge+, landing at the 5.5-inch sweet spot. Both phones cost more than their normal, non-curvy counterparts.
In the US, Samsung Galaxy S7 Edge price is $100 more through a two-year contract, starting at $299 through Best Buy and other American retailers.
Monthly plans through AT&T cost $26.50 a month with $0 down for 30 months, and T-Mobile is charging $32.50 for 24 months. Sprint has it for the cheapest when everything is added up: $31.25 a month over the course of two years.
There's no Samsung Galaxy S7 Edge unlocked version yet in the US, but it's likely to cost you upwards of $700 again on Samsung's website. It may seem like a high price, but that's really cheaper when you add up all of those monthly fee from carriers.
In the UK, the Samsung Galaxy S7 Edge cost is £639 SIM-free - and that's actually a better price than the S6 Edge we saw a year ago. Baby steps in the right direction.
UK networks are helping here too, with contract sign-ups. Three has a fee of £41 per month with £99 down. EE is charging a little more: £49.99 per month with a smaller £29.99 upfront price.
O2 is asking for £51 per month when you put £9.99 down upfront for the Edge, while Vodafone is charging £32 per month, but a larger £199 upfront. That works out to be similar to Carphone Warehouse. Its prices are £36 per month when £129.99 is paid upfront.
Paying for the Samsung Galaxy S7 Edge without a contract is always the better option, but if you want to defer the cost, UK networks are a good deal for this expensive flagship phone.
In Australia, Samsung Galaxy S7 Edge sees the highest price yet: AU$1,249 for the 32GB version. That's definitely a price increase over last year's $1,149 starting price.
Of course, remember, by pre-ordering the Samsung Galaxy S7 or S7 Edge, you can get a free Samsung Gear VR headset. That kind of, sort of helps soften the blow of a price increase.