Meeting the target tourists in Mauritius

10 years, 9 months ago - November 16, 2011
The Reunion Island Tourism (IRT) has launched a communication campaign in Mauritius in order to encourage more tourists to visit Mauritius to Reunion Island for a holiday. The target audience is that of the upper middle and upper classes. The slogan is "so also so close."

Customer is the first Mauritian market near Reunion: 20 000 tourists in 2009. "The meeting has many advantages that IRT wishes to highlight in this campaign to invite Mauritius to discover or rediscover its neighbor at a great price," said Stéphane Ulliac, head of local markets and Indian Ocean. Thus, the IRT has decided to intensify efforts to enhance the Meeting with the Mauritian destination and highlight the assets that attract this clientele. The IRT encourages short stays, good air service daily with a natural flow that may increase if promotion activities are carried out. The specifics of the meeting are also highlighted, including the idyllic landscapes of the mountains or the cuisine of Reunion.

The goal of the IRT in 2015 with this campaign on the Mauritian market is to reach 600 000 tourists. To better promote the destination Meeting with the Mauritian public and increase the number of tourists from Mauritius will set up a call price discovery of the island of Reunion. In parallel, more information was provided to members of MAIT (Mauritius Association of IATA Travel Agents) to expand the distribution network

Text by Le Matinal

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