Want to Profit from Doing Good? Start Small
13 years, 2 months ago - February 01, 2013
In the past two decades, many corporations have made strides in shedding their reputations as polluters, exploiters, and gluttons. But there is still a long way to go until doing good is an accepted norm for successful businesses. How can you help your company get there? Try these first steps:
- Ask people to think about the bottom of the pyramid.There are billions of underserved, poor consumers in the world. Encourage your people to learn more about these populations and think about ways your company can serve them.
- Educate your team. Send out articles and websites, invite speakers, and get the discussion going about how your company can contribute to and profit from social change.
- Do a sustainability audit. This one doesn't have to be company-wide. Focus on how your unit can reduce waste and increase sustainability. Can you cut back on your use of supplies or make travel more efficient?
