7 Ways to Make Presentations More Convincing

9 years, 3 months ago - June 06, 2013
Presentations are more persuasive when they touch both mind and heart at multiple levels.

The point of a presentation is to convince decision-makers to make a public commitment to whatever you're selling, according to G. Richard Shell and Mario Moussa, co-authors of the excellent book The Art of Woo. Here's how:

1. Make it vivid.

Rather than abstract concepts ("reduces costs," "increases productivity") use concrete, real-life examples that carry emotional heft with the audience ("saved ABC $1 million," "prevented XYZ from going bankrupt.")

2. Put your heart into it. 

If you don't really believe in yourself, your firm, and its offerings, you'll persuade nobody.  And it's not enough to simply believe... it must be obvious to the audience that you're a true believer.

3. Tell a story. 

Humans use stories to order events so that they make sense to their daily lives. Your presentation should have a hero who overcomes obstacles to achieve a goal. BTW, the hero must be the customer, not you.

4. Personalize your examples.

A presentation should cause an emotional shift from being "undecided" to being "certain."  This is only possible if your presentation is relevant to your audience's work and life experiences.

5. Make it a puzzle. 

If there's some mystery to your presentation, your audience will get involved solving it. So don't reveal everything up front, especially when you're telling a story. Let the story evolve into a meaningful ending.

6. Use telling metaphors. 

Drawing parallels with the familiar helps the audience grasp complex ideas. Example: "Photolithography becomes problematic at 180nm." Or, in other words, "It's like trying to draw a blueprint with a hunk of chalk."

7. Force them to think.

True decision-makers are quickly bored by ideas and information that they already understand. Instead, they crave opportunities to exercise their brainpower to learn something new and insightful.

 

Text by Inc.

We also recommend

Tags Cloud
2010accidentsadvertisingAfrAsiaafricaagalegaagroAir Franceair mauritiusAirlinesairportairway coffeeAlvaro SobrinhoamazonAmeenah Gurib-FakimAMLandroidApollo Bramwellappleappointmentsappsarrestasiaauditaudit reportaustraliaaviationawardsBABagatelleBAIBangladeshbankbanksbarclaysbeachbeachesBeau Bassin-Rose HillbetamaxBOIboko haramBollywoodBOMbombingbpmlBPOBramer BankbrazilbrexitbudgetBusinessCanadacanecareercareer tipscasinoCCIDCCMCEBcementChagosCHCchinaCIELcigarettesconferenceConfinementCongoconstructioncontestCoronaviruscorruptionCourtCourtscouvre-feuCOVID-19CPBCPEcreativitycrisiscruise shipsCSOCT PowerCultureCurepipecustomerscustomsCWAcyclonedamDawood RawatDBMdeficitdenguedevelopmentdoctorsDomaine les PaillesDPPdrug traffickingdrugsDTAADuty FreeearthquakeebolaecoécoleseconomyEducationEgyptelectionselectoral reformelectricityEmiratesEmtelenergyENLentrepreneurshipEUEuropeeventsexamexamsexpoexportfacebookfairfarmersfeeFIFA World CupfinancefinancesFirefishfishingFlacqFlic-en-FlacFloodsfoodFootballforecastforeign workersFrancefraudfruitsFSCfuelfunnyGAARgamblinggamesgasgazaGermanygooglegovernmentGRAgreengreen energyhackershajjhawkershealthhealthcareHeritage Cityhistoryholidayshorse racingHospitalhotelhotel businesshotelshow toHRHRDCHSBCHSCIBLICACICTICTAID cardillegal fishingIMFimportindiaIndian OceanIndonesiainflationinfrastructureinnovationsinsuranceinternetInterviewinterview tipsinvestmentinvestmentsiosiPadiphoneiraniraqIRSISISisraelITItalyjapanJin FeijobjobsjournalismKenyalandlawlawslayoffsleadershipLepeploanslocal governmentLockdownlotteryLRTLufthansaMadagascarmalaysiamalaysia airlinesmanagementmanagement tipsmanufacturingmarketmarketingmarketsMauBankMauritiansmauritiusMBCMCBMCCImeccaMedical CouncilmedicamentsmedicineMedPointmeetingMEFMESMetro ExpressMEXAMicrosoftMIDMIEmigrationminimum salaryminimum wageMITDmlMMMmoneymoney launderingmotivationmoviesMozambiqueMPAMPCMPCBMRAMSCMSMMTMTCMTPAMusicMV BenitaNandanee SoornackNarendra ModinatureNavin RamgoolamNavind KistnahNCBNDUnetworkingNew Mauritius HotelsNHDCNigeriaNobel Prizenorth koreaNTCNWCCofficialsoffshoreoilOlympic GamesOmnicaneorangeOUMPakistanpalestineparliamentPaul BérengerPhilippinesPhoenix Beveragespicture of the daypiracyplagePMPMOpmsdPNQpolicepoliticsportPort LouisPort-LouisPravind JugnauthPRBpricepricesproblemprostitutionprotestspsacPSCpsychologyPTRpublic servicequatre-bornesrainsRakesh Gooljauryratingsreal estatereformsrepo rateRESrestaurantsresultresultsReunionriceroadsRoches-Noires caseRodriguesRogersRose-HillRoshi BhadainRussiaSAJsalariessalarysalessamsungsaudi arabiasbmSCscamscandalscholarshipsSchoolschoolssciencesecuritySeychellessharksshootingshoppingshopping mallSICsicomsingaporeSITskillssmart citysmartphonesSMeSMEDASobrinho casesocial mediasocial networks & messengerssolar energysouthsouth africasouth koreasportSportsstartupsstatisticsstatsSTCstrategystreet vendorsstrikestudysuccesssugarSun Tan caseSunkai casesyriaTAtabletsTanzaniataxtax heaventaxesteaTECtechnologytelecomterrorismtextilethailandthefttime managementtipstourismtradingtrainingstransporttrendstunaTurfTurkeyTVtyphoonukukraineunemploymentunionsuniversityuomUSUTMvacanciesVacoas Popular Multipurpose Cooperative SocietyVacoas-Phoenixvarma casevegetablesVideo of the DayvisaVishnu LutchmeenaraidooWaterWaterparkWeatherWhitedot Casewi-fiWMAWorld BankXavier-Luc DuvalYEPzimbabwe