But beyond just trying to become the next YouTube sensation, people have transformed it into a great platform for job searches. Video résumés have become a way to grab the attention of potential employers, and video calls via Skype have become the norm for long distance job interviews.
Jared Matthew Weiss had a regular spot on The Today Show, a column in Shape Magazine and has consulted over 800 clients worldwide on how to reach their potential. He founded Overture, a company that produces short, chic black-and-white videos designed to capture your story and share it with the world. The personal branding expert was kind enough to sit down and share 10 important tips that will help set your personal video apart from others.
Have some fun with your wardrobe and be sure it reflects your personality. Choose comfortable clothing that showcases the real “you.” To make a slightly more formal statement, a suit and tie or blouse and skirt is perfect. Keep jewelry to a minimum. Feeling good about yourself is key. And it will show.
The camera exaggerates everything because there is nothing to distract the viewer. If your posture is poor, viewers will think you've checked out and lost interest. Your body should convey your energy and intelligence without being stiff and robotic.
Weiss speaks from personal experience on this one. Throughout his first live television segment he was unaware of the fact that he was impulsively rubbing his leg to calm his nerves. Find a good place for your hands so they aren’t distracting to viewers.
A warm and genuine smile does wonders for coming across as sincere and confident. But flashing those pearly whites is only part of the key to smiling. The eyes can dictate whether a smile is real or forced. In this case, crow’s feet can be a good thing.
While some of us admit to practicing our news anchor voices, leave that “Good evening, Mr. and Mrs. America” voice at home. Be yourself and speak to the camera like it was your best friend. Not only is it more natural, but it’s what people expect. You want your video to reflect who you are, not Brian Williams.
You know what you’re talking about. So focus on how you deliver the goods. Pacing matters. If you rush through your spiel, you throw away your credibility. The message you deliver is: what I’m saying doesn’t really matter. Your choice of words is also key. Simple and clear beats a multisyllabic mouthful any day. Enunciate and avoid slang at all costs. Shakespeare didn’t write “ta be or not ta be, dude.”
Don’t be afraid of the lens — it won’t bite or even lick you. Just look into it with the love you’d give a welcoming pet at the end of the day. Don’t look around; darting eyes scream, “I’m nervous and desperately searching for the exit!” Blink naturally; excessive blinking signals a lack of sincerity. Don’t be afraid of flubs, either. That’s why we have editors.
Dry mouth is the enemy of talking. Get that frog out of your throat with a sip of water. Taking a water break can also be a way to step away from the camera and calm your nerves. And keep your lips moist with something other than your tongue!
Don’t go in front of a camera full of nerves and sweaty palms. Do whatever is necessary to help you relax — stretch, do jumping jacks, listen to music, go into the bathroom to talk to yourself. Sit in front of the camera only when you’re feeling calm, cool and collected. It will add to your confidence.
Not only is it essential for life, but breathing is necessary to be awesome on camera. Take deep breaths before you go live, and continue to breathe easily when the camera’s on. If you find yourself breathing or talking too quickly, it’s time for a break.
Unless you are portraying a character or alter ego, it’s important to be yourself while on camera. This is especially true if you are using the video to market yourself. Allow you and your personality to flourish and embrace the moving frames.
Some (rather pessimistic) bosses live by the mantra, “Everyone is replaceable.” And while it may be true that there is always someone who can take over the responsibilities in your job description if you were to leave, there are ways to ensure that it’s really, really hard to completely fill your role.
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Interviewees often face pressure to give an answer to a question even when there isn’t enough information available. It is typical for interviewers to force interviewees to answer questions by rephrasing questions or fishing for guesses. This attitude extends to society at large, where, for many people, saying “I don’t know” is tantamount to saying “I am stupid.”
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