Mauritius | Manufacturing & Services

March 11, 2014

Made in Mauritius Exposed in Britain

Take advantage of the UK economic recovery to boost exports to this market. It is the goal of Enterprise Mauritius (EM), which organizes a marketing operation on 3 and 4 April in London. It intends to promote a list of products of interest to consumers in the UK.

These items are ready-to-wear jewelry, shoes, handbags and alcoholic beverages Made in Mauritius. These will include a fashion show where various textiles, jewelry and other fashion accessories are worn by British models.

The Mauritian Fashion Fiesta - this is the name chosen by EM - will take place at the Emirates Stadium . To ensure its success, the institution uses large Mauritian sizes operating in economic sectors traditionally export-oriented. Including Sky Group in the textile, Oxenham in the bottling of alcoholic beverages and biggest names in jewelery. In total, 45 companies will be waiting for you in London. " Through this event, the Mauritian companies have the opportunity to express their creativity and position themselves in a market that is experiencing a recovery , "said Dev Chumroo, Managing Director of EM.

Britain actually experiencing an economic recovery after five years of crisis. It posted a 1.4% growth in 2013. 2014 forecasts are 2.4%. This recovery is based on a single-engine private consumption. It has nearly 62% of GDP.

As a result, some operators, particularly in the sector of clothing and ready-to-wear, began to reposition the market. Like Tropic Knits , a subsidiary of Sky Group, which exports part of its production in Britain. " We will bring the package to increase our visibility in the UK market. It will take the market share we have lost, if not increase , "we recently explained its Executive Director, Bertrand Thevenau. Mauritian exports to the UK rose last year to Rs 11.9 billion, or 16.6% of total exports.

Exploration in Africa

Alongside Britain, EM has not give up on its presence in other regions of the world. Particularly on the African continent. She wishes to ensure greater visibility through targeted certain markets which recorded strong growth rates exports.

Both countries are in the crosshairs of the organization promoting Mauritius, namely Rwanda and Uganda. Two missions of exploration and marketing are scheduled for March 24 to 25 in Rwanda and 27 to 29 of the same month in Uganda. " These are two countries in East Africa today have excellent growth rates (5.6% and 7.5% in Uganda to Rwanda) and each have a middle class capable of spending on consumer products , "says Dev Chumroo.

EM proposes to install two fairs in the country with the participation of about forty local businesses. A range of products will be on display: ready-to-wear, fertilizers

chemical, wines and spirits, food articles and painting, among others. The aim is to identify new opportunities for local producers.

Other missions are the EM agenda that will, according to its director, on all fronts this year. The institution aims to support the Mauritian firms to consolidate market or to take advantage of new markets.

 

Text by lexpress.mu
 

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