The latter group has always been powerful because it builds fanbases and communities, interacting with viewers and offering the sort of intimacy TV will never be able match. Now, to enhance the bonds between video-makers and the fans who love ‘em, YouTube has announced a clutch of new social networking features under the title of YouTube Community.
The main component is a new Community tab that appears on every YouTube channel. This basically functions as a News Feed for that particular video creator, letting them post text updates, live videos, GIFS, images, and more to their subscribers. The posts will show up in fans’ Subscription feeds, or they can opt-in to get a notification when there’s a new post.
As far as social networking tools go it’s pretty basic — not much more than a timeline feature — but it does let YouTube compete a little better with rival platforms who already have these features. YouTube Community is currently in beta, and is being tested by a number of well-known vloggers including John & Hank Green, AsapSCIENCE, The Game Theorists, Karmin, The Key of Awesome, Threadbanger, and Vsauce3. You can watch John Green explain the new feature to his fans below:
In recent months, social media platforms have been under under pressure to do more when it comes to hosting content that promotes violent extremism and terrorist propaganda. In an op-ed published today in the Financial Times, YouTube has outlined four new steps that it’s taking to confront extremist activity on its platform.
3 years, 8 months ago
Social media used to be so easy. You put your photos on Facebook and your definitely-not-million-dollar shower thoughts on Twitter. It was nice, simple, and stress-free. It’s not like today where you waste half of your day deciding where to post shit to.
3 years, 9 months ago