Doing Business | IT & Technologies

September 28, 2016

Google expands its initiative to provide free Wi-Fi hotspots in emerging markets

Google yesterday announced a collection of updates aimed at helping get ‘the next billion’ internet users in India and emerging markets online. One of the more subtle yet interesting components to that push is the launch of Google Station, a project to enable free public Wi-Fi hotspots, which is now open for new partners.
Google Station is aimed at all manner of public businesses, from malls, to bus stops, city centers..

Google Station is aimed at all manner of public businesses, from malls, to bus stops, city centers..

That strategy kicked off in January of this year when Google introduced free internet on India’s railways through a partnership with state-owned company RailTel that began at Mumbai Central railway station. You might expect free Wi-Fi to be crappy, but those who used it praised the service for being better than many paid-for hotspots across India.

Google, of course, has a vested interest in getting more people online. It makes its money from online advertisers who need an audience, while it benefits from having more people using its services — such as YouTube, which now has a dedicated app for emerging markets — and owning devices running on its Android operating system. Connectivity is the planet’s biggest tech challenge right now, it is the piece of the internet that is missing or broken in many parts of the world where people are coming online for the first time. In India alone, Google estimates that 10,000 people go online for the first time each hour, while in Southeast Asia the figure is 3.8 million per month.

The company made a big push on the free Wi-Fi initiative, and today it revealed that it now covers 50 national stations, providing internet access to 3.5 million people each month. (That’s up from 1.5 million in June.) Google and RailTel are targeting 400 stations nationwide, and, in addition to that, it has now opened the program up to other public organizations.

Google Station is aimed at all manner of public businesses, from malls, to bus stops, city centers, and cafes. And not just those in India, too, Google said.

“We’re just getting started and are looking for a few strategic, forward-thinking partners to work with on this effort,” it added in a statement.

For all the excitement around how Google is disrupting U.S. internet access with Project Fi and Google Fiber, Google Station has the potential to take things even further by giving the hundreds of millions who lack decent quality internet access, a reliable connection to get online regularly for the first time. That is potentially life-changing for many.

No doubt the project is in its early days, but it has the potential to do an incredible amount of good — and hopefully without running into conflicts of interest, as the free internet project from Facebook did.

Text by Tech Crunch
 

Tags Cloud

20102011accaaccidentaccidentsADSUadvertisingafghanistanAfrAsiaafricaagalegaagreementagricultureagroAIairair asiaair australAir Franceair madagascarair mauritiusairasiaAirlinesairportairway coffeeAlbionalgeriaalibabaalteoAlvaro SobrinhoamazonAmeenah Gurib-FakimAMLandroidApollo BramwellappappleappointmentsappsaquaculturearrestasiaATOauditaudit reportaustraliaaustriaaviationawardawardsAxcel ChenneyBABagatelleBagatelle DamBAIBangladeshbankBank OnebankingbanksbarclaysbeachbeachesBeau Bassin-Rose HillbeautybeerBelgiumBelle-MareBelle-RiveBet365betamaxbettingBharat Telecombig databitcoinblue economyBlue-BayBOIboko haramBollywoodBOMbombingbookbookmakerbossBotswanabpmlBPOBramer BankbrazilbrexitBritish AirwaysbudgetbuildingbusesBusinessbusiness trendsCabinetcall centresCanadacanecareercareer tipscargocarnivalcasinoCCIDCCMCCTVCEBcelebretiescelebritiescementChagoscharityCharlie HebdoCHCchilechinachromeCIELcigarettescinemaclashesCMTcomorosconcertconferenceCongoconstitutional amendmentconstructioncontestcontestscontractcooperationcorruptioncounterfeitcoupCourtCourtsCPBCPEcreativitycreditscrisiscruise shipsCSOCT PowerCultureCurepipecustomercustomerscustomsCVCWAcyclingcyclonedamDawood RawatdayDBMdeficitdenguedeportationdevelopmentDiego GarciadivalidoctorsdodoDomaine les PaillesDonald TrumpDPPdrug traffickingdrugsDTAADubaiDuty Freee-commercee-servicesearthquakeebeneebolaecoecologyeconomiceconomicseconomyEducationeducation abroadeducation reformEEZEgyptEIILMelectionselectoral reformelectricityelon muskembassyEmiratesemirates airlinesEmtelenergyENLentrepreneurshipEOCEUEuroEuropeeventeventsexamexaminationexamsexpoexportfacebookfairFalcqfarmersfarmingfashionfast foodfbiFDIfeefeesferryfestivalFievre AphteuseFIFAFIFA World CupFilm Rebate SchemefilmingfilmsfinancefinancesfinancingFirefishfishingFIUFlacqFlic-en-FlacFloodsflourfoodFootballforecastforeign workersForumFrancefraudfruitfruitsFSCFTAfuelfunnyGAARgabongadgetsgalaxygalaxy notegamblinggame of thronesgamesgasgazaGDPGermanyghanaGlobal BusinessgolfGoodlandsgoogleGorah Issac casegovernmentGRAGrand Baygrand-baiegreecegreengreen energygrippeGTUH1N1hackershajjhamashappinessHawaiihawkershealthhealthcareHeritage Cityhi-techhighlandshistoryHolcimholidaysHong Konghorse racingHospitalhotelhotel businesshotelshowhow toHRHRDCHSBCHSCHSC ProhtchungaryhuntingHusein Abdool RahimIBAIBLICACICTICTAID cardiframacillegal fishingillegal migrationillegal workersIMFimportindiaIndian OceanIndian Ocean Island GamesIndonesiainflationinfluenzaInfographicsinfrastructureinnovationinnovationsinsuranceinterest rateinternetinterpolInterviewinterview tipsinvestinginvestmentinvestmentsIOCIORECiosiPadiphoneIPOiraniraqirelandIRSISISislamicisraelITItalyjapanJellyfishJewelleryJin FeijobjobsjockeyjournalismJulian AssangeKailash TrilochunKenyakitesurfingKPMGkreolla buttelabourLafargelandlandslidelawlawslayoffsLe MorneleadershipleakLepeplexpressliberiaLibyalifeloanloanslocal governmentlogisticslotteryLottotechLRTLufthansalycheeMadagascarmalariamalaysiamalaysia airlinesMaldivesMalimallmanagementmanagement tipsmanufacturingmarketmarketingmarketsMauBankMauritiansmauritiusMBCMCBMCCIMDFPMeatmeccamediaMedical CouncilMedical tourismmedicamentsmedicineMedineMedPointmeetingMEFMegh PillayMESMetro ExpressMEXAmexicoMFAMGIMHCmichaela harte caseMicrosoftMIDMidlandsMIEmigrationmigration crisisminimum salaryminimum wagemiss mauritiusmistakesMITDmlMMMmobilemobile phonesMokamoneymoney launderingmonkeyMont-ChoisyMoody’sMoroccomotivationmoviesMozambiqueMPAMPCMPCBMPLMQAMRAMSBMSCMSMMTMTCMTPAMusicMV BenitaNad SivaramenNaïadeNamibiaNandanee SoornackNarendra ModinasanatureNavin RamgoolamNavind KistnahNCBNCGNDUNECnefNegative Income TaxNelson MandelaNeotownNepalnetherlandsnetworkingNew Mauritius Hotelsnew zealandNGONHDCNICNICHLNigerianight clubsNitin Chinien caseNobel Prizenokianorth koreaNRBNTANTCNWCCoceanocean economyofofficialsoffshoreoilOlympic GamesOmega ArkOmnicaneoniononlineopinionOppositionorangeoscaroscar pistoriusOUMoutsourcingPakistanpalestinePamplemoussesPanama Paperspandit sungkurparliamentPaul BérengerpensionpensionspeoplePhilippinesPhoenix Beveragesphonespicture of the daypillspiracyplagueplanPlanet Earth InstitutePMPMOpmsdPNQpokerpolicepoliticspollutionPonzi SchemeportPort LouisPort-LouispostPovertyPRPravind JugnauthPRBpresentationpresentation tipspresidentpricepricesprisonproblemprofitprojectprojectsprostitutionprotestspsacPSCpsychologyPTRpublic servicepwcQatarquatre-bornesquotesrainsRajindraparsad SeechurnRakesh GooljauryransomwareratesratingratingsRavi Yerrigadooreal estaterecallsreformreformsrefugeesreligionrepo ratereportRESRésidence Barklyrestaurantrestaurantsresultresultsresumeresume tipsretailReunionrevenuericeRiche-TerreriseRiviere-du-RempartRiviere-Noireroadsroche-boisRoches-Noires caseRodriguesRogersRose-HillrosewoodRoshi BhadainRum and SugarRundheersing BheenickrupeeRussiaRwandasafetySAJsalariessalarysalesalessales tipssamsungsanctionssaudi arabiaSBIsbmSCscamscandalSCBGscholarshipscholarshipsSchoolschoolsscienceseasecuritySEMSEMDEXSenegalSeychellesShakeel MohamedShanghaisharksshootingshoppingshopping fiestashopping mallshopping mallsshowShowkutally SoodhunSICsicomSierra LeonesingaporeSITskillssmall businesssmart citysmartphonesSMeSMEDAsmmsnapchatSobrinho casesocialsocial mediasocial networks & messengerssoftwaresolar energySomaliasonysouthsouth africaSouth China Seasouth koreasouth sudanspainsponsorshipsportSportsSquatterssri lankaSSRStar KnitwearstartupsstatisticsstatsSTCstockstock marketstocksstrategystreet vendorsStressstrikestudystudy abroadstylesuccesssuccess storysugarsugar canesummitSun ResortsSun Tan caseSunkai caseSunnystarssurveySwanSwedenSwitzerlandsyriaTAtabletsTaiwanTanzaniataxtax fraudtax heaventaxesTbillsteaTeachersteamTECtechnologytelecomtendersterrorismtertiarytextilethailandthethefttimetime managementtipstototaltourismtoystradetrade feetradingtrainingstransporttraveltrendsTrioletTripAdvisorTrou-aux-BichestsunamitunaTunisiaTurfTurkeyturkish airlinesTVtwittertyphoonUdMUgandaukukraineununemploymentunionsuniverseuniversityuomUSUTMvacanciesVacoasVacoas Popular Multipurpose Cooperative SocietyVacoas-PhoenixVanilla Islandsvarma caseVATVeekram BhunjunvegetablesVerizonvideoVideo of the Dayvirtual realityvisaVishnu Lutchmeenaraidoovisitvivo energyvolcanowasteWaterWaterparkWeatherwest africawhatsappWhitedot Casewi-fiwikileakswindowsWMAwomenworkworkersWorkshopWorldWorld Bankwriting tipsWTOXavier-Luc DuvalyahooYasin DenmamodeyemenYEPYerrigadoogateyoutubeZambiazimbabwe
Mauritius
© 2010-2017 mega.mu