Doing Business | IT & Technologies

May 05, 2017

Microsoft's future phones might not even look like phones

Microsoft is such a damn tease. Despite launching its last flagships, the Lumia 950 and 950 XL, in November 2015, Microsoft's not giving up on phones yet. In fact, Microsoft's future devices may not even look like phones as we know them today, according to the company's CEO.
A holoprojector from "Star Wars Episode I: The Phantom Menace."

A holoprojector from "Star Wars Episode I: The Phantom Menace."

Speaking with MarketPlace, Microsoft CEO Satya Nadella said the company's still committed to mobile and will probably make more phones, but they're looking to take an approach similar to its Surface devices to reinvent the product category. "I'm sure we’ll make more phones, but they will not look like phones that are there today," he said.

"What we’ve done with Surface is a good example. No one before us thought of 2-in-1s, and we created that category and made it a successful category to the point where there are more 2-in-1s coming. And that’s what we want to do,” Nadella said.

Nadella says the company "picked a very specific area to focus on which is management, security, and this one particular feature that we have called Continuum, which is a phone that can even be a desktop" to focus its mobile efforts on. Unfortunately, betting on Continuum as a killer feature turned out to be the wrong move.

Indeed, Continuum is a nifty little feature that lets you hook a Windows phone up to a monitor, keyboard and mouse to get a desktop-like experience, but it was poorly conceived and embraced by no one. Samsung's trying the same thing with its DeX dock for the Galaxy S8, and while it's more elegant and looks like it works better than Continuum, few people will probably buy one and use it.

If Microsoft's learned its lesson, it won't try to make the phone a PC again. So what the hell will a phone that doesn't look like today's phones look like? Hard to say, but we'd love to see something like the holoprojector Qui-Gon Jinn pulls out in Star Wars Episode I: The Phantom Menace.

Instead of trying to win a fight it's already lost, Microsoft's now looking to the next big thing. It worked with the Surface Pro, and the company's applying the same strategy with HoloLens, betting on mixed reality becoming the next big computing platform.

With only 1.59% of the mobile marketshare compared to iOS's 31.06% and Android's 65.19%, according to analytics firm NetMarketShare, looking ahead to reinvent the phone's a smart idea.

Text by Mashable
 

Tags Cloud

20102011accaaccidentaccidentsADSUadvertisingafghanistanAfrAsiaafricaagalegaagreementagroAIairair asiaair australAir Franceair madagascarair mauritiusairasiaAirlinesairportairway coffeeAlbionalgeriaalibabaalteoAlvaro SobrinhoamazonAmeenah Gurib-FakimAMLandroidApollo BramwellappappleappointmentsappsarrestasiaATOauditaudit reportaustraliaaustriaaviationawardawardsBABagatelleBagatelle DamBAIBangladeshbankBank OnebankingbanksbarclaysbeachesBeau Bassin-Rose HillbeautybeerBelgiumBelle-MareBelle-RivebetamaxBharat Telecombig databitcoinblue economyBlue-BayBOIboko haramBollywoodBOMbombingbookbossBotswanabpmlBPOBramer BankbrazilbrexitbudgetbuildingbusesBusinessbusiness trendsCabinetcall centresCanadacanecareercareer tipscargocarnivalcasinoCCIDCCMCCTVCEBcelebretiescementChagoscharityCharlie HebdoCHCchilechinachromeCIELcigarettescinemaclashesCMTcomorosconcertconferenceCongoconstitutional amendmentconstructioncontestcontestscontractcooperationcorruptioncounterfeitcoupCourtCourtsCPBCPEcreativitycreditscrisiscruise shipsCSOCT PowerCultureCurepipecustomercustomerscustomsCWAcyclingcyclonedamDawood RawatdayDBMdeficitdenguedeportationdevelopmentDiego GarciadivalidoctorsdodoDomaine les PaillesDonald TrumpDPPdrug traffickingdrugsDTAADubaiDuty Freee-commercee-servicesearthquakeebeneebolaecoecologyeconomiceconomicseconomyEducationeducation abroadeducation reformEEZEgyptEIILMelectionselectoral reformelectricityelon muskembassyEmiratesemirates airlinesEmtelenergyENLentrepreneurshipEOCEUEuroEuropeeventeventsexaminationexamsexpoexportfacebookfairFalcqfarmersfarmingfashionfast foodfbiFDIfeefeesferryfestivalFievre AphteuseFIFAFIFA World CupFilm Rebate SchemefilmingfilmsfinancefinancesfinancingFirefishfishingFIUFlacqFlic-en-FlacFloodsflourfoodFootballforecastforeign workersForumFrancefraudfruitfruitsFSCFTAfuelfunnyGAARgabongadgetsgalaxygalaxy notegamblinggame of thronesgamesgasgazaGDPGermanyghanaGlobal BusinessgolfgoogleGorah Issac casegovernmentGRAGrand Baygrand-baiegreecegreengreen energyGTUhackershajjhamashappinessHawaiihawkershealthhealthcareHeritage Cityhi-techhighlandshistoryHolcimholidaysHong Konghorse racingHospitalhotelhotel businesshotelshowhow toHRHRDCHSBCHSCHSC ProhtchungaryhuntingIBAIBLICACICTICTAID cardiframacillegal fishingillegal migrationillegal workersIMFimportindiaIndian OceanIndian Ocean Island GamesIndonesiainflationInfographicsinfrastructureinnovationinnovationsinsuranceinterest rateinternetinterpolInterviewinterview tipsinvestinginvestmentinvestmentsIOCIORECiosiPadiphoneIPOiraniraqirelandIRSISISislamicisraelITItalyjapanJellyfishJewelleryJin FeijobjobsjournalismJulian AssangeKailash TrilochunKenyaKPMGkreollabourLafargelandlandslidelawlawslayoffsLe MorneleadershipleakLepepliberiaLibyalifeloanslocal governmentlotteryLottotechLRTLufthansaMadagascarmalariamalaysiamalaysia airlinesMaldivesMalimallmanagementmanagement tipsmanufacturingmarketmarketingmarketsMauBankMauritiansmauritiusMBCMCBMCCIMeatmeccamediaMedical CouncilMedical tourismmedicamentsmedicineMedPointmeetingMEFMegh PillayMESMetro ExpressMEXAMFAMGIMHCmichaela harte caseMicrosoftMIDMidlandsMIEmigrationmigration crisisminimum salaryminimum wagemiss mauritiusmistakesMITDmlMMMmobilemobile phonesMokamoneymoney launderingmonkeyMont-ChoisyMoody’sMoroccomotivationmoviesMozambiqueMPAMPCMPCBMPLMQAMRAMSBMSCMSMMTMTCMTPAMusicMV BenitaNaïadeNamibiaNandanee SoornackNarendra ModinasanatureNavin RamgoolamNavind KistnahNCBNCGNDUNECnefNelson MandelaNeotownNepalnetherlandsnetworkingNew Mauritius Hotelsnew zealandNGONHDCNICNICHLNigerianight clubsNitin Chinien caseNobel Prizenokianorth koreaNRBNTANTCNWCCoceanofofficialsoffshoreoilOlympic GamesOmega ArkOmnicaneoniononlineopinionOppositionorangeoscaroscar pistoriusOUMoutsourcingPakistanpalestinePamplemoussesPanama Paperspandit sungkurparliamentPaul BérengerpensionspeoplePhilippinesPhoenix Beveragesphonespicture of the daypillspiracyplanPlanet Earth InstitutePMPMOpmsdPNQpokerpolicepoliticspollutionPonzi SchemeportPort LouisPort-LouispostPovertyPRPravind JugnauthPRBpresentationpresentation tipspresidentpricepricesprisonproblemprofitprojectprojectsprostitutionprotestspsacPSCpsychologyPTRpublic servicepwcquatre-bornesquotesrainsRajindraparsad SeechurnRakesh Gooljauryratesratingratingsreal estaterecallsreformreformsrefugeesreligionrepo ratereportRESrestaurantrestaurantsresultresultsresumeresume tipsretailReunionrevenuericeRiche-TerreriseRiviere-Noireroadsroche-boisRoches-Noires caseRodriguesRogersRose-HillrosewoodRoshi BhadainRum and SugarRundheersing BheenickrupeeRussiaRwandasafetySAJsalariessalarysalesalessales tipssamsungsanctionssaudi arabiaSBIsbmSCscamscandalscholarshipscholarshipsSchoolschoolsscienceseasecuritySEMDEXSenegalSeychellesShakeel MohamedShanghaisharksshootingshoppingshopping fiestashopping mallshopping mallsshowSICsicomSierra LeonesingaporeSITskillssmall businesssmart citysmartphonesSMeSMEDAsmmsnapchatSobrinho casesocialsocial mediasocial networks & messengerssoftwaresolar energySomaliasonysouthsouth africaSouth China Seasouth koreasouth sudanspainsponsorshipsportSportsSquatterssri lankaSSRStar KnitwearstartupsstatisticsstatsSTCstockstock marketstocksstrategystreet vendorsStressstrikestudystudy abroadstylesuccesssuccess storysugarsugar canesummitSun ResortsSun Tan caseSunkai caseSunnystarssurveySwanSwedenSwitzerlandsyriaTAtabletsTaiwanTanzaniataxtax fraudtax heaventaxesTbillsteaTeachersteamTECtechnologytelecomtendersterrorismtertiarytextilethailandthethefttimetime managementtipstotourismtoystradetrade feetradingtrainingstransporttraveltrendsTrioletTripAdvisorTrou-aux-BichestsunamitunaTunisiaTurfTurkeyturkish airlinesTVtwittertyphoonUdMUgandaukukraineununemploymentunionsuniverseuniversityuomUSUTMvacanciesVacoas Popular Multipurpose Cooperative SocietyVacoas-PhoenixVanilla Islandsvarma caseVATvegetablesvideoVideo of the Dayvirtual realityvisaVishnu LutchmeenaraidoovisitvolcanowasteWaterWaterparkWeatherwest africawhatsappWhitedot Casewi-fiwikileakswindowsWMAwomenworkworkersWorkshopWorldWorld Bankwriting tipsWTOXavier-Luc DuvalyahooyemenYEPyoutubeZambiazimbabwe
Mauritius
© 2010-2017 mega.mu