MTPA reveals its strategy to attract Indians

This is how, according to the director of the Mauritius Tourism Promotion Authority (MTPA), Arvind Bundhun, Mauritius will be able to capture and boost the Indian market.

In an interview with journalist Komal Parmar on the online site www.eventfaqs.com , Arvind Bundhun highlighted the facilities offered by this segment. Because according to him, Mauritius is known for its logistics, its facilities and the professionalism of the various actors involved in the management of large MICE groups and large Indian weddings. “As well as offering bespoke MICE offers to our guests, Mauritius also has a MICE incentive program, which includes a 15% accommodation tax exemption for groups of more than 50 people staying at least three nights.

According to Arvind Bundhun, the MTPA expects an increase in the number of MICE in the coming months, particularly in September. Thus, to attract more and more Indians to Mauritius, the MTPA is currently developing a B2B and B2C digital action plan, which will run from July 2023 to June 2024 and will target essential segments in India. Familiarization trips for wedding planners, specialized training for MICE and roadshows are also on the program.