Mauritius | Hospitality

February 07, 2016

Projet de la MTPA: une Carte de Fidélité pour Touristes

«Une initiative pour fidéliser la clientèle à la destination Maurice.» Tel estl’objectif du Dodo Pass.

Le projet, annoncé par le Premier ministre adjoint et ministre du Tourisme Xavier-Luc Duval, lors de la soirée de classification des hôtels récemment, est actuellement à l’étude au niveau de la Mauritius Tourism Promotion Authority (MTPA). Il s’agit de trouver une formule propre à Maurice pour le développement d’un tel projet.

Ce projet fait suite à l’initiative de la Family Fun Adventure, une formule proposant des offres spéciales sur une centaine de produits touristiques, tant balnéaires que propres à l’intérieur, et qui a été un succès l’année dernière lors de la basse saison. Parallèlement à ce projet, le ministère du Tourisme avait expérimenté, de mai à septembre 2015, une formule pour fidéliser la clientèle de golf avec le Golf Pass qui donnait accès à un prix forfaitaire aux neuf parcours de 18 trous de Maurice.

Le Dodo Pass s’insère dans la stratégie du ministère de brasser plus large et d’offrir des nouveautés aux touristes. Le but est de démarquer la destination Maurice de ses concurrents les plus directs.

Text by lexpress.mu
 

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