PR Mauritius

How to Pitch Yourself as an Expert to the Media

A friend of mine recently called and said she was about to draft a pitch promoting herself as a food expert to several broadcast outlets. She asked if I would take a look once she was done. Several days later, her email popped up. The subject? “This feels so weird.”

11 years ago

Storytelling Guide for Those Who Stink at Storytelling

Not a natural storyteller? This simple structure can help everyone shape a compelling personal or business narrative.

11 years, 3 months ago

10 Tips For Being Awesome on Camera

Video has become the next big thing in personal branding — just look at the success and popularity of apps like Vine and now Instagram video.

11 years, 3 months ago

Networking Like a Pro: How to Host a Successful Business Mixer

Establishing your own business sometimes requires getting people to come to "your cave" to learn more about your products and services. Hosting a business mixer is a great way to do this kind of networking.

11 years, 5 months ago

7 Tips for Writing Better Business Copy

Even good writers make mistakes, from obvious repeats to subtle misspellings. It means we're human.

11 years, 5 months ago

How to Be a Media Star

Press coverage can make a huge difference to your company. Here's how to conduct yourself like a pro.

11 years, 7 months ago

Criticized by the Competition? 4 Tips to Fight Back

The instinct to fight back when your company is attacked can be strong. But it pays to think twice before jumping into a public fray.

11 years, 8 months ago

How to Write a Convincing E-mail

Follow this simple, six-step system to ensure your e-mails get the job done.

11 years, 8 months ago

6 Ways to Get Noticed

Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips.

11 years, 8 months ago

Improve Your Storytelling with the Word “But”

Telling a story is the most powerful way to activate our brains. If you want to become a better storyteller, UCLA Film School Howard Suber says you should keep in mind the word "but" and the theme that "things are not what they seem."

11 years, 8 months ago

Divide Your Writing Project into Manageable Tasks

Sometimes the worst part of writing an email, proposal, or pitch is getting started. Get over the hurdle by approaching the project as a series of manageable tasks. Poet, writer, and teacher Betty Sue Flowers envisions the steps as belonging to four different characters in your brain:

11 years, 9 months ago

Social Media Informs Acquisition Decisions

Using social media is common practice for sales and marketing executives looking to lure travelers to their hotels, but it is now garnering the attention of investors who want an extra tool when considering acquisitions .

11 years, 9 months ago

What Should We Call Me? 6 Steps to Naming Your Company

At some point, “this really exciting new company I’m starting” needs a name. And while you may be lucky enough to have the perfect moniker fly into your head while drinking coffee one morning, you also may not be. In which case, the process can be daunting. Where do you even begin?

11 years, 9 months ago

5 Business Writing Mistakes You Don’t Know You’re Making

I love writing, and I love all of the “rules” that come along with it. And while I get that copyediting my tweets and Facebook posts before I share them with the world is a bit much for most people, I do think there are a few writing rules we should all follow—especially at work.

11 years, 10 months ago

5 Business Writing Mistakes You Don’t Know You’re Making

I love writing, and I love all of the “rules” that come along with it. And while I get that copyediting my tweets and Facebook posts before I share them with the world is a bit much for most people, I do think there are a few writing rules we should all follow—especially at work.

11 years, 10 months ago

Doing Business | PR

How to Pitch Yourself as an Expert to the Media

Storytelling Guide for Those Who Stink at Storytelling

10 Tips For Being Awesome on Camera

Networking Like a Pro: How to Host a Successful Business Mixer

7 Tips for Writing Better Business Copy

How to Be a Media Star

Criticized by the Competition? 4 Tips to Fight Back

How to Write a Convincing E-mail

6 Ways to Get Noticed

Improve Your Storytelling with the Word “But”

Divide Your Writing Project into Manageable Tasks

Social Media Informs Acquisition Decisions

What Should We Call Me? 6 Steps to Naming Your Company

5 Business Writing Mistakes You Don’t Know You’re Making

5 Business Writing Mistakes You Don’t Know You’re Making

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