Q: How can I identify the customers I should shed--the ones who suck up my time and energy in exchange for meager returns?
11 years, 3 months ago
Senior leaders are among the toughest crowds. They're incredibly busy so they won't sit still for a long presentation with a big reveal at the end. Often they'll just interrupt before you finish. Here's how you can earn their support:
When asked about “fade rates” or “the Fade”—a term used to describe the act of potential guests without reservations negotiating for heavily discounted rates at the front desk for a room that same night—Marriott revenue management guru David Roberts told CNBC reporter Scott Wapner that Marriott “never does that.”
Every business should look at its cost of customer acquisition twice a year and after each campaign. The old business adage goes, "You can't manage what you don't measure." Yet we fail to measure these costs all the time. We seldom take the time to see how effective our marketing was.
Specialty retailers won't survive against big box stores unless they get aggressive and smart. Here are five ways to compete on experience instead of price.
It would be nice if great ideas truly sold themselves, but even great ideas require artful pitching. Here are three steps for influencing upward and convincing your boss that it makes good sense for the organization to pursue your idea:
These four simple rules will help ensure that your audience sits up and pays attention.
When the numbers get big, the risk factor--for everyone--grows.
Building a business based on ‘ideal' clients
11 years, 4 months ago
Every small business has faced a problem client
Tons of start-ups fail by focusing on attracting new customers, rather than encouraging repeat sales from the customers they already have.
Medical device companies and financial institutions are hardly known for making waves in social media; the strict regulation of these industries is a deterrent for most.
Having good visitor intelligence will allow you to market to your customers and optimize your website on a completely different level than before. Most people never look beyond the surface with their visitor intelligence.
Whether you're presenting to investors, customers, or employees, communications experts say you should be sure to avoid these gestures, ...
After studying hundreds of speeches, I've found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved.