Ceres new branding

13 years, 1 month ago - March 17, 2011
Ceres Ltd, a company that produces and sells Oeudor and Matins on Thursday will launch the new name of the company and its new corporate identity.

Founded in 1978 with a single line of business is the production and distribution of eggs, Ceres launched in 1987, the first egg Mauritius sporting a brand: Oeudor. Oeudor has been imposed on the local market as a high quality product at an affordable price. 

In 1991, Ceres Ltd. expands its range of activities by venturing into marketing of laying hens Hy-Line and Cobb chicks. More recently, a new service designed to promote veterinary medicine has also been created. 

Thus, the products of Ceres Ltd are well known in the Mauritian market, unlike the parent company. But nowadays corporate brand is very important to communicate and gain optimally and dominate the market. At the launch, which will be attended by many stakeholders in the field of agro-food, the company will reveal its many future projects.

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