Companies Join their Efforts for Label 'Made in Moris'

9 years, 4 months ago - May 30, 2013
Mauritian companies together to promote local expertise. Thus, the two companies specializing in the manufacture of paints, Mauvilac Industries and Sofap met at Espace House last Saturday. The two competitors were loaned to the game with a common goal: to highlight the expertise, skills and Mauritian jobs.

According Shirin Boisvenu 'Branding Executive Officer' Association of Mauritian Manufacturers (AMM), the association initiated the project, this day at Space House is an important step in the link AMM wants to create with consumers . "Thank House area who wanted to support the approach 'Made in Moris' and allowed us to complete this activity. In particular, by welcoming and giving visibility to both competitors certainly, but on behalf of the 'Made in Moris' rallied to show how the presence of the industrial field is essential when it comes to promote and understand the importance of 'Made in Moris'. Indeed, by their presence and participation in this joint activity in Area House Mauvilac Sofap Industries and prove that a common language is practiced by the manufacturers, distributors and Mauritian consumers. "

To date, thirty companies have rallied around the project 'Made in Moris', representing more than 80 brands and 2000 products. These companies are busy these days to take the necessary steps to use the logo 'Made in Moris' on their packaging, and in anticipation of the institutional campaign launch in late June 2013. This step of affixing the logo is part of the time because sometimes certain industrial labels and packaging for more than a year in stock they must sell before the implementation of new packaging.

Mauvilac Industries, which began operations in 1964, is one of these companies who joined the collective approach 'Made in Moris', initiated by the Association of Mauritian Manufacturers (AMM). Christopher Hart Keating, Assistant Managing Director 'Mauvilac Industries, spoke at the holding of the day: "Mauvilac Industries has always invested in the expertise of Mauritius, this is why we joined the collective approach 'Made in Moris'. The company, which since 1964, has always believed in the time development of Mauritius. If today we are present in Space House is to encourage local expertise in promoting outreach for a holistic approach. "

Eric Adam, 'Managing Director' of Sofap, producer and distributor of paints 'Permoglaze' which made its first steps in the paint industry in 1988, for his part stressed the importance of promoting local expertise. "We are 25 years manufacture of paints and other related products. These are products manufactured by Mauritians for Mauritians and we are pleased to join the collective approach 'Made in Moris' initiated by the MA to make the capacity of the local industry to know more to make quality products. Our presence with one of our competitors is beyond the scope of a purely commercial transaction where you do not expect to see develop two competing side by side. "

 

Text by Le Matinal

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