The French market, one of the most important, grew by 6.5% while the Swiss market expanded by 32.5% and the Dutch market increased by 17.6%. The Southeast Asian markets also registered strong growth, with tourist numbers from China and India up 23.6% and 35% respectively.
Visitor numbers from Russia more than doubled. The global financial crisis hit the tourism sector hard and underscored the industry’s dependence on its European source markets, sparking efforts to lure more visitors from Asia and the Middle East.
Tourist arrivals rose 7.3% in 2010 to a record 934,827 while tourism revenues increased by 10.5% to Rs39.45 billion.