The Ministry of Tourism and Leisure’s decision to rely on emerging markets such as China and India will pay well in the long term
Statistics have showed a growth in the number of tourist arrivals from India and China since the beginning of the year.
The new flight connecting Mauritius to Shanghai is a step towards increasing the island’s visibility on the global market. The objective is to attract more tourists from China.
In a bid to market the island to the Chinese, the editor of Wealthy magazine, Sophie Pan has been on the island since July 27 and is slated to leave on August 15. Pan visited several hotels and tourist sites in the island.
Wealthy magazine is designed for the high-end group including company directors and government officials.
The magazine is distributed in China, Macau and Hong Kong. It has a monthly readership of 570,000.
It will contain eight pages exclusively devoted to natural sites in Mauritius as well as on locally manufactured luxury goods.
The magazine is distributed in public places such as shopping malls, supermarkets, airports and underground passages, among others.
During her stay, Pan met the director of the Mauritius Tourism Promotion Authority (MTPA), Dr Karl Mootoosamy, where they discussed several topics, including tourism in China.