MTPA Launches the Largest Advertising Campaign Ever conducted in France to the destination

10 years, 6 months ago - November 17, 2011
This year-end 2011, the MTPA strongly supports the tourism sector by investing the French media through'une presence in the trade press and general public with 18 appearances in headlines and 9 of high visibility on television with over 200 spots on Canal + channels and satellite / cable ..

Women's magazines and trade press to honor

Highly prescriptive in the choice of tourist destinations, the female target was favored in the selection of titles (Elle, Cosmopolitan, Glamour, Grazzia) titles "life style" (the Express style, Limited Edition Les Echos) and "news magazine" (Express) complete media plan to strengthen the presence of the target with AB +.

Travel professionals will not be forgotten since it is no less than six releases in The Daily Weekly Tourism and Tour to be broadcast from mid-November and mid December

Campaign TV

Media image par excellence, Mauritius returns to TV with a new film: "Fragrances Mauritius," a dreamlike journey in the scents of an island of a thousand faces. The film 20''will be broadcast on Canal + to prime the Grand Journal, including and nine other cable and satellite - or three weeks of attendance between 5 and December 25 with 20 spots on Canal + and 470 spots on all the digital channels.

The campaign demonstrates the will of the MTPA Mauritius to reinforce the panel of exotic destinations of excellence and continue to dream of French customers which is the first market of the island.

France remains the biggest growth market with a record year in 2010 - exceeded the threshold of 300.000. 231.271 visitors from January to October 2011 compared to 229.735 for the same period in 2010

 

Text by Ile Maurice tourisme

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