Sun Resorts Limited Fares Well, Plans To Target Chinese Market

11 years, 11 months ago - May 17, 2012

Sun Resorts Limited Plans To Target Chinese Market

The Sun Resorts Limited (Mauritius) fared reasonably well despite adverse economic factors affecting the main European markets, while the Maldives operations continued to improve.

This was stated by the chief executive officer (CEO) of Sun Resorts Limited (SRL), Fabio Felice Piccirillo during an analyst meeting held on Monday at Ebène Skies building.

He added, “We have also observed a drop in the group occupancy and this was due to the launch of Long Beach hotel in a period where the economic crisis was at its deepest and to our strategy of preserving our rate integrity which was, to some extent, at the expense of volume.”

The CEO stated that 2011 has proved to be a very tough year for the industry as the economic climate in main markets remained difficult. According to him, the Mauritian tourism sector is going through its most challenging period. Therefore, the Group is now targeting China as the new emerging market for tourist arrivals.

The chief marketing officer, Arnaud Martin said, “The Chinese market is a fairly well structured market but air access is a major issue. Therefore, we are in discussions with travel agencies to have special flights from the month of July to October to attract more Chinese tourists.”

It is to be noted that the Group’s resorts continue to be recognised for their quality, service and guest satisfaction.

Text by the Independent

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