Doing Business | Sales & Marketing

March 05, 2013

Make Your Big Idea Happen

You’ve landed on what you think is next big, groundbreaking idea. But how can you turn it into a reality? You need other people to adopt your idea. Start by creating a vision and sharing it with others.

Put forth a compelling view of what the future could look like once your idea has been realized. Don’t just pitch this vision — evangelize it and bring early supporters on-board. Attract others by convincing prominent or powerful people to join your calling.

Then create a platform — physical or virtual — that allows these supporters to connect and further disseminate your idea. Find ways for people to link up with, work with, and draw strength from each other. This will help build your fan base to gain critical mass.

 

Text by Harvard Business School Publishing
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