This is explained Sean Dowd, Head of Commercial Hayes and Jarvis, commenting on the 'Long Haul Trend Report', published on 28 May, the British luxury tour operator Hayes & Javis part of TUI which also includes Thomson Holidays.
Sean Dowd says that although the standard destinations beaches continue to be popular, especially with the four and five star hotels that make the 'All-inclusive', it is clear that there is a decline in beach destinations.
He added that in contrast, the combined travel bookings have doubled over the past two years, as an increasing number of people are eager to see more countries during their travels. "The combined trips now account for over a third of our business, and we expect that this trend is going to accelerate growth," he says.
The report reveals that the destinations that will grow in 2013 are those that lend themselves to a combination of city, beach and culture and cultural tourism. Propose that the 'sea, sand & sun' is not enough.
Opportunities that should encourage and Vanilla Islands strategy, which aims to develop the combined trips and highlight cultural tourism based on cultural diversity in the Indian Ocean, as explained Derek Savy, director of promotion and sales Vanilla Islands, during his visit to Mauritius last week.
It should be noted that competition in the region intensifies with Africa (safari) as well as destinations such as Vietnam, which are subject to increasing demand for combined city and beach holidays. And that, in relation to the possibility of direct flights and good air connectivity.
Kenya recorded the highest growth in the continent, 51% of which was the driving force behind a renewed enthusiasm for safaris, powered by the BBC's Africa Programme. Bookings for safaris are up 286% and have made Kenya a leading vacation choices combined.
Reservations for Tanzania increased by 37%. South Africa is right behind with a 35% surge in sales. Sean Dowd shows that 63% of bookings are for two or more centers - with 20 percent of customers combining four or more centers in a single tailor-made travel.
Bestselling Destination 2013
Fastest Growing Destination 2013
1. New York
2. Las Vegas
4. The Maldives
5. South Africa
7. New York
8. Dominican Republic
9. Las Vegas
10. St Lucia